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ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’re given the power to market the store however you would like to.

In writing, this may seem simple, but it’s not. You engage with customers by using social media, interact with them, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to draw attention. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber and how email marketing works, and what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Pass Information Link

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It allows users to create campaigns and newsletters for any item or service built on HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you can view the details through their statistics.

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern style. You can change the color as well as the font or style. When you can, coding your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you can convert the content of the RSS feed to email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the website.

There’s a caveat, however. Not all email templates can be used with RSS feeds.

If you decide to use a template, be certain to select one that is compatible with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They capture data, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can also be used here to make the page look professional for potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Plus points for including on a landing page the email marketing system at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content within an email. Consider live results from surveys, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it will be utilized as the basis for future email campaigns.

There is a possibility of locating data such as CTA when you change one particular aspect or design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.

The method they use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Depending on what they do you could utilize Aweber for better outcomes.

Marketing Automation

You can automate the email marketing process by designing yourself your personal sales flow charts. They are sent out based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Pass Information Link

When a subscriber clicks an email link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to create an unlimited list of 10 contacts via an online form. While you can manually input the information, it’s easy to transfer them. This speeds the process and you don’t have to tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a day or two.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Email and live chat support is accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Pass Information Link

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Tutorials, videos and webinars are all available on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer support by phone, chat, or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you send an email. Features like A/B testing won’t be available, however, you can begin your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25,000 contacts: Contact Aweber for a quote

In this plan, you get access to A/B tests and other essential features such as marketing automation. You can also see the data from your campaign and see the source of these data. One way or another these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you have access to essential vital features.

The main selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even in the absence of funds to purchase. The best part, service for customers is always available. For those who have no marketing background, their Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you’ll create.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Pass Information Link

What is Aweber?

The Aweber platform for email marketing is designed designed for companies and digital marketers. If you’re a novice or veteran you can make your campaign more visible to any potential audience. The company was established in 1998 and helped businesses regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them require an additional widget or programming to ensure seamless integration.

Does Aweber offer support for customers?

They can. Customer support on Aweber is accessible during business hours by phone, chat or via email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts with the form. If you can enter the information manually.

Can you delete a list on Aweber?

Yes. You must remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns within Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to integrate with Facebook Analytics as well.

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