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ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the option of marketing the store in the way you wish to.

In writing, this could sound straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletter isn’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber and how email marketing works, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Password

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any service or product based on HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the details through their statistics.

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Templates for responsive email

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to give a modern appearance. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS for Email Templates

For bloggers who have a blog, you are able to change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant notifications to subscribers via email instead of going to the website.

There’s a caveat, however. Not all email templates are compatible with an RSS feed.

So when you choose a template, be sure to find one that is compatible with them. If not, the template can be used without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They collect data and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.

You can create the heading, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Plus points for including on a landing page the email marketing system at the very least.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within emails themselves. Consider live results from surveys, sports game scores as well as weather updates and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it is utilized as the basis to send out future emails.

There is a possibility of locating information like CTA when you alter an element of the design. You can try this by testing three different emails while mixing and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no limitation on how the tests would be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to create a unique and personalized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you’ll need to visit the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.

The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you get here can be used in future campaigns. Depending on what they do it is possible to make use of Aweber to get better results.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Password

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds the process and you won’t feel the stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using a pre-generated subject line or making your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It can take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. Whether you’re on the phone, live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Password

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of customers that you can cater to. Each plan comes with 24/7 customer support via chat, phone, or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing here.

Pro Plan

For those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign and see the source of these data. In some way or other, these additional features will assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.

The main selling points are its many templates including data segmentation, A/B testing, and a reporting system. It is still possible to use with the free plan when you don’t have the funds to purchase. The best part is that service for customers is always available. For those who have no experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.

When subscribed to a paid plan, it’s reasonably priced too. Not too much and you will make the most of the campaign you develop.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Frequently Asked Questions (FAQs) AWeber Password

What is Aweber?

The Aweber platform for email marketing is designed designed for entrepreneurs and digital marketers. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped companies that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Some of them require an additional widget or programming to ensure seamless integration.

Does Aweber have customer support?

They can. The customer service of Aweber is available during business hours via phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts using an online form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber within 30 days. You can reactivate the list at anytime.

How do campaigns function in Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign would begin by applying an application tag on the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.

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