ECommerce and Email Marketing go in tandem. In running your own online shop, you have the ability to promote your store the way you want to.
In writing, this may sound simple, but it’s not. You engage with customers by using social media, interact with them and blog posts, and so on. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way email marketing works, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Paypal
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product built upon HTML templates. Since it is a platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you are able to view the details through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to give a modern look. You can change the color and fonts, or even the style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. Some email template templates are compatible with an RSS feeds.
If you decide to use a template, be certain to select one that can also work with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They capture data, and there are no distractions blocking the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Also, points for incorporating the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It will determine which of your emails is most effective, and can be used as the one to send out future newsletters.
It is attainable to discover information like CTA in the event that you change an element in the layout. You can test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A big thumbs up for Aweber!
Segmentation lets you send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need to visit the “Manage Subscribers” section. While Aweber will not allow you to send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on the type of campaign they are you could use Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Paypal
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. While you can manually input the information, it’s possible to import them instead. This speeds up the process , so you won’t feel the stress. They accept these file types when they import:
You have the decision of using an already-generated subject line or creating your own. Except when making one, you need to wait for verification by your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans can use them. Chat and emails are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Paypal
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This makes sure that users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or via email.
In the Free Plan, you get to use Aweber for free. However, you’re restricted up to 500 people on the list. The company’s logo will appear every time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also see the data from your campaign as it is being implemented and also where they came from. In some way or other the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you run an online store and you get access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. Not too much and you will get the best out of the campaign you develop.
Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Paypal
What is Aweber?
Aweber is an email marketing platform for entrepreneurs as well as digital marketing. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to ensure seamless integration.
Does Aweber offer support for customers?
They can. Customer service on Aweber is accessible during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with an online form. If you’re able to manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.