AWeber Personalization Date

aweber-review

ECommerce and Email Marketing go together. If you own an online store, you’re given the power to market the store the way you want to.

On paper, it may seem simple, but it’s not. You engage with customers, go through social media reviewing blog posts and more. There is also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

These days, even the static newsletter is not enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber and how it works with email marketing, and what you need to do.

aweber-logo

Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Personalization Date

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the information through their stats.

AWeber Personalization Date

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern look. You can change the color, font, or style. If you’re able, you can code your own template this is also possible.

RSS for Email Templates

For bloggers who have blogs, you can change the content from the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.

There’s a catch, though. There aren’t all templates for email that work with RSS feeds.

When you select a template, be sure to find one that is compatible with them. If not, the template can be used without them.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and no distracting elements are taking away from the registration form. It’s all it takes is to allow users to provide their information.

You can create the heading and font, style and color. Photos can be also used here to make the page look professional to potential subscribers.

However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time goes by. Plus points for including the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in emails themselves. Imagine live survey results, sports game scores or weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one does the best job, and is utilized as the basis to send out future newsletters.

It is attainable to discover information such as CTA when you alter an element of the design. You can test this by experimenting with three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you’ll need to visit your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users select the segments and then mix them.

The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • An individual’s history of activities

The information you gather this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber to get better outcomes.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. These are sent in response to user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Personalization Date

If a subscriber clicks on an email link, Aweber will set an email address for the subscriber. The tags can decide which emails are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. While you can manually input the details, it’s also feasible to upload them instead. This speeds the process and you don’t have to stress. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or making your own. If you create one, you need to wait for verification from the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use these services. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Personalization Date

If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This ensures that the users have an idea of what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.

Free Plan

With the Free Plan, you get access to Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be available, but you can begin your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25,000 contacts Contact Aweber for a quote

With this plan, you will have access to A/B tests and other essential features such as marketing automation. You can also view the data of your own campaign as it is being implemented and also where they come from. One way or another these features can significantly help in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to essential vital features.

The most important selling point is its many templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much and you will benefit from the campaign you’ll develop.

Aweber can be the go-to email marketing platform for beginning businessmen and marketers.

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Commonly asked questions (FAQs) AWeber Personalization Date

What exactly is Aweber?

An email-based marketing service is a must designed for companies as well as digital marketing. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies regardless of size.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM like Salesforce and web builders like Wix and WordPress, etc. Some of them will need an additional widget or programming to ensure seamless integration.

Does Aweber provide support for customers?

They offer it. The customer service of Aweber is accessible during business hours via chat, phone or via email. Aweber also has an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create as many as 10 contacts using a form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.

How do campaigns work within Aweber?

Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.

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