ECommerce and Email Marketing go in tandem. In running your own online shop, you’ll have the power to market the store in the way you wish to.
In writing, this could appear simple, but it’s not. It’s about engaging with customers by using social media, interact with them and blog posts, and more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.
These days, even the static newsletter isn’t enough to attract interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Personalize Fields
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form errors when published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any service or product that are based on HTML templates. Being a platform that makes use of automation to create a more efficient campaign. After the email is sent to subscribers, you can view the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated, they can be customized for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS to Email Templates
If you run blogs, you can convert the content of your RSS feed into newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a catch, though. Not all email templates work with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still be used without them.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used in this section to make the site look professional to potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they need to work on in the future. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in an email. Think live survey results, sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it will be utilized as the basis for future emails.
It is attainable to discover data like CTA when you change one particular aspect of the design. You can test this by trying out three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no restriction on how the tests would take place, which gives you the freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any subject within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need to visit the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Personalize Fields
If a subscriber clicks on a link, Aweber will set tags for the subscriber. The tags can determine which emails are sent out to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. Although you can manually enter the details, it’s also easy to transfer them. It speeds up the process , so that you don’t experience the anxiety. They will accept the following file types when they import:
You have the option of choosing a pre-generated subject line or creating your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Personalize Fields
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat, or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted by 500 users on your account. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing from here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign as it is being implemented and also the source of these data. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free plan even in the absence of funds to purchase. The greatest part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you develop.
Aweber is a great choice for email marketing for any beginning businessmen and marketers.
Frequently asked questions (FAQs) AWeber Personalize Fields
What exactly is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs or digital marketers. If you’re a novice or seasoned professional you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or coding to ensure seamless integration.
Does Aweber have customer support?
They can. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.