AWeber Philadelphia Job Openings

aweber-review

ECommerce and Email Marketing go together. When you manage your own online shop, you’re given the option of marketing the store the way you want to.

It might appear easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is through email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber the way the email marketing process works, as well as what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Philadelphia Job Openings

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any item or service based on HTML templates. As an online platform that makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.

AWeber Philadelphia Job Openings

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Responsive Email Templates

Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated however, they are customizable to create a fresh style. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to change the content from the RSS feed to email newsletters. Aweber refers to it as “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.

There’s a caveat. There aren’t all templates for email that work with an RSS feeds.

So when you choose a template, be sure you choose one that works with them. If it is not, the template will still work without the templates.

Builder of the Landing Page

Landing Pages are the newer features introduced in Aweber. They are designed to collect information, and no distracting elements are hindering the registration form. All it does is allow users to provide their information.

You can design the heading the font, style, and the color. Images can be utilized in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It includes the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It determines which one is most effective, and will be used to determine the best option for future newsletters.

There is a possibility of locating information such as CTA when you alter an element in the layout. You can test this by experimenting with three emails , mixing and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There’s no restriction regarding how tests will go, giving freedom on the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your intended audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you have go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments at the same time. The issue is when users choose and mix segments.

The workaround they have at the very least is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The data you collect here can be used for future campaigns. Based on the type of campaign they are you could make use of Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, etc. AWeber Philadelphia Job Openings

If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber lets you create an unlimited list of 10 contacts with the form. While you can manually input the information, it’s possible to import them. This speeds the process and you won’t feel the tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of choosing an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Philadelphia Job Openings

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This ensures that the users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re restricted up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing here.

Pro Plan

In Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you’ll get access to A/B tests and more essential features like marketing automation. You will also be able to see the results of your campaign and see where they come from. In some way or other these features can greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to the most essential features.

The most important selling point is its numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The greatest part is that customer service is readily available. If you don’t have a marketing background the Knowledge Base can give you sufficient information to answer this.

If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can get the best out of the campaign you develop.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Frequently Asked Questions (FAQs) AWeber Philadelphia Job Openings

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. If you’re a novice or experienced it is possible to increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce and web builders like Wix and WordPress and many more. Certain of them may require the use of a specific widget or code to ensure seamless integration.

Does Aweber have customer service?

They do. Customer service on Aweber is available during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts through a form. If you’re able to, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You must deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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