ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the option of marketing the store however you would like to.
It could sound straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Philadelphia
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based upon HTML templates. As a platform that makes use of automation to create a simple campaign. Once the email has been sent to the recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated appearance. You can alter the colors, font, or style. If you’re able, you can code your own template this is also possible.
RSS feed to Email Templates
For bloggers who have a blog, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use a template, be sure you choose one that is compatible with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and there are no distractions blocking the registration form. It’s all it takes is to allow users to provide their information.
You can design the heading, font, style, and color. Photos can be also used to create a page that will look professional for potential subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time passes. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys, sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part performs best, and it can be used to determine the best option for any future emails.
It is attainable to discover data such as CTA when you change an element of the design. You can test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened, pages visited, link clicks, etc.
To separate the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The solution they can use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The information you gather will be useful for future campaigns. Based on the type of campaign they are, you can use Aweber for more effective results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, etc. AWeber Philadelphia
When a subscriber clicks the link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them. It will speed up the process so you won’t feel the anxiety. They will accept the following file types for import:
You can choose between choosing a pre-generated subject line or creating your own. In the event of creating one, you must wait for confirmation by your Aweber team. It could take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Philadelphia
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars can be found on this page. This will ensure that people have an idea of what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Pro and Free. The difference here compared to other email marketing services is the amount of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data from your campaign in action and the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In short, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and have access to the most essential features.
The most important selling point is the numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even in the absence of budget to invest in. The greatest part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan It’s affordable too. It’s not too expensive and you will benefit from the campaign you will develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Philadelphia
What exactly is Aweber?
An email-based marketing service is a must for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and many more. Some of them will need an additional widget or code to make the integration smooth.
Does Aweber offer support for customers?
They offer it. Customer support on Aweber is available during business hours via chat, phone or email. It also offers its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts with a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.