ECommerce and Email Marketing go in tandem. If you own your own online shop, you’ll have the ability to promote your store however you would like to.
On paper, it could sound easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to attract attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Php Api Add Subscriber
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. As a platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. Although some templates are old however, they are customizable to create a fresh look. You can tweak the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
If you run blogs, you can transform the contents of an RSS feed in email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. There aren’t all templates for email that work with an RSS feeds.
So when you choose a template, be sure to find one that is compatible with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
You can design the heading, font, style, and the color. Photos can be also used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to work in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Plus points for including the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP for email. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content within the email itself. Imagine live survey results, sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option for any future newsletters.
There is a possibility of locating details like CTA when you change an element of the design. It is possible to try this by testing three emails , mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could go, giving freedom on the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your target audience. Aweber creates segments for any topic within your database. This includes emails that are opened, pages visited, link clicks, etc.
To divide the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. The issue is when users select and mix segments.
The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get will be useful in future campaigns. Depending on what they do you could use Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Php Api Add Subscriber
If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via a form. While you can manually input the details, it’s also possible to import them instead. This speeds the process and that you don’t experience the tension. It will accept these types of files when they import:
You can choose between using a pre-generated subject line , or making your own. In the event of creating one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to get their input. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Php Api Add Subscriber
If you’re new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information, and webinars are all available here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. All plans offer 24/7 customer support by phone, chat or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s watermark will appear each time you send an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the data from your campaign and see where they came from. In one way or another these features can significantly help in your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you own an online store and you get access to essential vital features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover the basics.
If you are enrolled in an paid plan It’s affordable too. The cost is not excessive but you’ll get the best out of the campaign you develop.
Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.
Frequently asked questions (FAQs) AWeber Php Api Add Subscriber
What is Aweber?
An email-based marketing service is a must that is suitable for entrepreneurs and digital marketers. No matter if you’re a beginner or experienced you can help your campaign be more visible to all potential customers. The company was established in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and more. Certain of them may require the use of a specific widget or programming to make the integration smooth.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during business hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through an online form. If you can manually input the data manually.
Can you delete a list on Aweber?
Yes. You must remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.