AWeber [Pii_Email_97Ed19E0F7Ca55Ae924F]

aweber-review

ECommerce and Email Marketing go hand-in-hand. In running the online business, you have the ability to promote your store however you would like to.

In writing, this may sound easy, but it isn’t. You engage with customers by using social media, interact with them and blog posts, and much more. There is also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.

These days, even the static newsletters aren’t enough to grab one’s attention. When you have a strategy in mind, say hello to Aweber.

This review will cover Aweber and how it works with email marketing, and what you need to do.

aweber-logo

Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber [Pii_Email_97Ed19E0F7Ca55Ae924F]

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any item or service that are based on HTML templates. Being a platform, it makes use of automation to create a simple campaign. After the email is sent to the subscribers, you can view the data through their statistics.

AWeber [Pii_Email_97Ed19E0F7Ca55Ae924F]

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable to give a modern style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.

RSS feed to Email Templates

For bloggers who have a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers through email instead of going to the site.

There’s a catch, though. Not all email templates can be used with RSS feeds.

So when you choose a template, be certain to select one that can also work with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They collect data and no distracting elements are hindering the sign-up form. All it does is allow subscribers to fill in their information.

You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.

This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it to be integrated in conjunction with Google Analytics, it is not currently possible. It’s something they’ll have to develop as time passes. Plus points for including a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to utilizing new technology like AMP to send emails. AMP lets users make things that were not previously done in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in the email itself. Imagine live survey results and scores from sports games or weather updates, and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part does the best job, and is utilized as the basis for future emails.

It is attainable to discover information like CTA when you change one particular aspect in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To divide the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.

The workaround they have at a minimum is to send emails to various lists. Lists can be excluded from your mailing list, however, it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rates and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The data you collect will be useful in future campaigns. Depending on what they do, you can utilize Aweber for better results.

Marketing Automation

You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens, link clicks, site visits, sales made, and so on. AWeber [Pii_Email_97Ed19E0F7Ca55Ae924F]

When a subscriber clicks an email link, Aweber assigns a tag to the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber lets you create lists of up to 10 contacts via the form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed up the process so you don’t have to anxiety. They accept these file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of a pre-generated subject line , or creating your own. If you create one, you need to wait for confirmation from Aweber. Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Live chat and email support is available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber [Pii_Email_97Ed19E0F7Ca55Ae924F]

If you’re new to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars are all available on this page. This ensures that the users are aware of the things they can do in their campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support by phone, chat, or via email.

Free Plan

In the Free Plan, you get access to Aweber at no cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear each time you make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 25000 contacts Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You can also see the data of your own campaign in action and where they come from. In one way or another, these additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and you get access to vital features.

The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part is that service for customers is always available. For those with no marketing background the Knowledge Base can give you enough details to help you understand this.

When subscribed to a paid plan it’s priced reasonably. It’s not too expensive and you will get the best out of the campaign you’ll create.

Aweber is a great choice for email marketing tool for all marketer or businessperson.

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Commonly asked questions (FAQs) AWeber [Pii_Email_97Ed19E0F7Ca55Ae924F]

What is Aweber?

An email-based marketing service is a must for entrepreneurs and digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses regardless of size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and more. Some of them require an additional widget or programming to facilitate the integration.

Does Aweber provide customer service?

They offer it. Customer service on Aweber is available during business hours via chat, phone, or email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts with a form. If you’re able to enter the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by visiting the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns in Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone signs up to the list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.

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