ECommerce and Email Marketing go in tandem. If you own an online store, you have the power to market the store however you would like to.
In writing, this might appear easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and much more. There’s also the possibility of generating a sale in the wake of the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Plans
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any service or product built upon HTML templates. Since it is a platform that makes use of automation to create a simple campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern look. You can change the color as well as the font or style. If you’re able, you can code your own template also works.
RSS feed to Email Templates
For those running a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.
There’s a caveat. Some email template templates are compatible with RSS feed.
If you decide to use the template, make sure you choose one that can also work with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
You can design the heading the font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested through automatic A/B testing. If you’re also anticipating it to work in conjunction with Google Analytics, it is not yet possible. It’s a feature they have to develop in the future. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take actions not done before in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content within emails themselves. Think live survey results as well as sports game scores as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and can be utilized as the basis for future newsletters.
It is attainable to discover data like CTA when you change one particular aspect in the layout. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There’s no limitation on how the tests would take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments for any topic within your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One issue that could arise is when users choose and mix segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather here can be used for future campaigns. Depending on what they do, you can use Aweber for more effective results.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, and so on. AWeber Plans
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will determine the emails that are sent to who and when they’re delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to create lists of up to 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them instead. It speeds up the process , so that you don’t experience the stress. They will accept the following file types for import:
You can choose between making use of a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. When you’re on the phone or live chat or by email, you’ll get their input. All subscription plans have the ability to use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Plans
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This makes sure that users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of customers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone or email.
In the Free Plan, you get access to Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber for a price
In this plan, you will have access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part, customer service is readily available. If you don’t have a experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll benefit from the campaign you develop.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Plans
What exactly is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses and digital marketers. If you’re a novice or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber have customer service?
They do. Customer service on Aweber is available during working hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through a form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work within Aweber?
Campaigns on Aweber are able to be implemented in two ways: subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.