ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the ability to promote your store however you would like to.
On paper, it may appear straightforward, but it’s actually not. You engage with customers and go through social media and blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. One way to advertise is via email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. If you have a plan in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Plugin For WordPress User Levels
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product that are based upon HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is sent to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to create a fresh look. You can change the color as well as the font or style. If you are able to code your own template this is also possible.
RSS for Email Templates
For those running blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” This can also work with any content with the existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a catch, though. Some email template templates are compatible with RSS feeds.
So when you choose a template, be sure you choose one that is compatible with them. If you don’t, the template could still work without the templates.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading, font, style, and the color. Images can be utilized to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it could be used by Google Analytics, it is not currently possible. This is a feature that they will need to work on in the future. Also, points for incorporating a landing page for the email marketing system at the very least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in an email. Consider live results from surveys as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it can be used as the one to send out future emails.
It is attainable to discover details like CTA in the event that you change a particular part in the layout. It is possible to test this by trying out three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation lets you create a unique and personalized email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics like open rate bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The data you collect will be useful in future campaigns. Depending on what they do it is possible to use Aweber for better results.
You can automate the email marketing process by creating yourself your personal sales flow charts. They are sent out based on user actions: email opens, link clicks, site visits, purchase made, etc. AWeber Plugin For WordPress User Levels
If a subscriber clicks on the link, Aweber assigns a tag to the subscriber. The tags will decide which emails are sent to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build a list of up to 10 contacts with an online form. While you can manually input the data, it is also easy to transfer them instead. It will speed up the process , so you don’t have to tension. It will accept these types of files when importing:
You have the option of choosing a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available from 8am-8pm ET Monday to Friday. AWeber Plugin For WordPress User Levels
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via chat, phone or via email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you’ll make an electronic mail. Features such as A/B testing will not be usable, but you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign in action and where they came from. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and you have access to essential vital features.
The main selling points are the numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to spend on. The best part is that service for customers is always available. If you don’t have a prior experience in marketing the Knowledge Base can give you enough information to cover that.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will get the best out of the campaign you make.
Aweber can be the go-to email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Plugin For WordPress User Levels
What is Aweber?
Aweber is an email marketing platform for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need a dedicated widget or additional code to facilitate the integration.
Does Aweber offer customer support?
They do. The customer service of Aweber is available during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make as many as 10 contacts with an online form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by going to the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. When you subscribe, the campaign begins when someone joins your list. If through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.