ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the ability to promote your store the way you want to.
On paper, it could sound straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and so on. You also have the chance of making a sale after the advertisement. One method to promote is through email marketing.
Today, even a static newsletter isn’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Pros and Aweber AWeber Plugin For WordPress
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any service or product built in HTML templates. Since it is an online platform uses automation to create a more efficient campaign. After the email is sent to subscribers, you can view the details through their statistics.
Templates for Responsive Emails
Comparatively to other providers, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated appearance. You can alter the colors and fonts, or even the style. If you are able to code your own template which also works as well.
RSS for Email Templates
If you run blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Not all email templates work with an RSS feeds.
When you select a template, be sure you choose one that can also work with them. If it is not, the template will be used without them.
Builder of the Landing Page
Landing Pages are the latest feature added in Aweber. They capture data, and no distracting elements are blocking the registration form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized to create a page that will appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on as time goes by. Bonus points for having the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It also combines using dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it is used as the one for any future emails.
It’s possible to find information such as CTA when you alter an element in the layout. You can try this by testing three emails as you mix and mix and match. Most email marketing tools adhere to three variations as the industry standard.
There’s no limitation on how the tests would go, giving freedom on the most effective strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any subject in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The method they use at a minimum is to send emails to several lists. You can exclude lists from mailings, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rate bounces, click-throughs, as well as bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do, you can use Aweber to get better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, sales made, etc. AWeber Plugin For WordPress
If a subscriber clicks on the link, Aweber will set an email address for the subscriber. The tags will determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. While you can manually input the data, it is also possible to import them instead. It will speed up the process so that you don’t experience the stress. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line , or making your own. In the event of creating one, you need to wait for verification from Aweber. Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to get their input. Every subscription plan can benefit from them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Plugin For WordPress
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available on this page. This will ensure that people know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear every time you send an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you get access to A/B tests and more essential features like marketing automation. You can also view the data from your campaign and see the source of these data. In one way or another these features can assist you in your marketing strategy.
In short, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to vital features.
The major selling points are its many templates, data segmentation, A/B testing, as well as a reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part is that the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you’re enrolled in a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you make.
Aweber can be the go-to email marketing tool for all marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber Plugin For WordPress
What is Aweber?
Aweber is an email marketing platform for businesses or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies regardless of size.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require a dedicated widget or additional code to ensure seamless integration.
Does Aweber have support for customers?
They do. The customer service of Aweber is available during working hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts through the form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by going to the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. The list can be reactivated at any time.
How do campaigns function within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. On Subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to work with Facebook Analytics as well.