ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the power to market the store the way you want to.
It might sound straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and so on. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Today, even a static newsletter isn’t enough to grab one’s interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber, how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Poll
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based upon HTML templates. Being a platform, it makes use of automation to create a more efficient campaign. After the email is sent to the recipients, you can look at the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated, they can be customized for an updated look. You can change the color as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
For those running a blog, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates can be used with an RSS feeds.
When you select a template, be certain to select one that is compatible with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time goes by. Bonus points for having a landing page for the email marketing system at least.
AMP for Email
Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It checks which part performs best, and it is utilized as the basis to send out future newsletters.
There is a possibility of locating details such as CTA when you alter an element in the layout. It is possible to try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There is no limit in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select and mix segments.
The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- The history of an individual’s activities
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to make use of Aweber to get better outcomes.
You can automatize the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, and so on. AWeber Poll
If a subscriber clicks on a link, Aweber assigns an email address for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This particular feature is referred to as “Aweber Campaigns.”
Creating the Subscriber List
Aweber lets you create an unlimited list of 10 contacts using the form. Although you can manually enter the information, it’s possible to import them instead. This speeds up the process so you won’t feel the stress. It will accept these types of files when they import:
You can choose between using a pre-generated subject line , or creating your own. If you create one, you have to wait for confirmation from your Aweber team. It could take a day or two.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or via email, you’ll be able to receive their advice. Every subscription plan can benefit from these services. Live chat and email support is accessible 24/7. Phone support is available from 8am-8pm ET, Monday through Friday. AWeber Poll
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The difference here compared to existing email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer service via chat, phone, or via email.
With the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you’ll make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign and see the source of these data. One way or another the additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you own an online store and you get access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part, service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you will develop.
Aweber is a great choice for email marketing for any beginning marketing or businessperson alike.
Most Frequently Asked Questions (FAQs) AWeber Poll
What is Aweber?
The Aweber platform for email marketing is designed designed for businesses and digital marketers. No matter if you’re a beginner or experienced it is possible to help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce, web builders like Wix and WordPress, etc. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber provide customer service?
They can. The customer service of Aweber is available during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list by going to the “Manage Lists” section. When it is clicked “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign begins when someone joins your list. If it’s through Tag Applied, the campaign will begin when the system uses an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.