ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the power to market the store in the way you wish to.
In writing, this might seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and more. There is also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter isn’t enough to draw interest. If you have a plan in your mind, send a message to Aweber.
This review will talk about Aweber, how the email marketing process works, as well as what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Pop Over Not Showing
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. Being an online platform uses automation to create a simple campaign. After the email is sent to recipients, you can look at the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified to create a fresh style. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can convert the content of your RSS feed into email newsletters. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through emails instead of the site.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
When you select a template, be sure you choose one that is compatible with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not currently possible. It’s something they’ll must work on as time passes. Also, points for incorporating on a landing page an email marketing platform at the very least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain audience on your list. It determines which one performs best, and it is used to determine the best option to send out future email campaigns.
There is a possibility of locating data like CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your target audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you have to go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. The issue is when users choose the segments and then mix them.
The solution they can use at a minimum is to send emails to several lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- An individual’s history of activities
The information you get here can be used for future campaigns. Based on the type of campaign they are, you can use Aweber to get better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. These are sent in response to users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Pop Over Not Showing
If a subscriber clicks on the link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. While you can manually input the details, it’s also feasible to upload them instead. This speeds the process and that you don’t experience the stress. They will accept the following file types when importing:
You have the option of using an already-generated subject line or creating your own. Except when making one, you need to wait for verification from your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat, or email, you can get their input. All subscription plans can use these services. Live chat and email are available 24 hours a day, while phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Pop Over Not Showing
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support by chat, phone, or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features such as A/B testing will not be available, but you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign and see where they came from. In some way or other, these additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and have access to essential vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough budget to invest in. The best part, the customer support is available 24/7. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive, and you can make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Pop Over Not Showing
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for companies as well as digital marketing. No matter if you’re a beginner or veteran, you can make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses of all sizes.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or programming to facilitate the integration.
Does Aweber offer customer support?
They do. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work with Facebook Analytics as well.