ECommerce and Email Marketing go together. In running an online store, you’ll have the option of marketing the store however you would like to.
On paper, it might seem simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
Today, even a static newsletter is not enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Pop Up
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. Being a platform that makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For those running blogs, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any content with an existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that are compatible with an RSS feed.
So when you choose the template, make sure you choose one that works with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They capture data, and there are no distractions taking away from the registration form. It’s all it takes is to allow subscribers to give their details.
You can design the heading the font, style, and the color. Photos can be also used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used with Google Analytics, it is not yet possible. It’s something they’ll must work on as time goes by. Also, points for incorporating on a landing page in an email-marketing platform at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content within the email itself. Think live survey results and scores from sports games as well as weather updates and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It determines which one is most effective, and can be used as the one for future newsletters.
It is attainable to discover information such as CTA when you change one particular aspect in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit regarding how tests will be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, and so on.
To divide the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose the segments and then mix them.
The solution they can use at the very least is to send emails to several lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information like open rate, click-throughs, and bounces.
There’s even the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber to get better results.
You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Pop Up
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to build lists of up to 10 contacts via the form. While you can manually input the details, it’s also possible to import them. This speeds up the process , so you won’t feel the anxiety. They accept these file types for import:
You have the option of making use of a pre-generated subject line or making your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. When you’re on the phone, live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Pop Up
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing won’t be available, but you can start your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you get access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It’s still possible to work on the free plan even when you don’t have the budget to invest in. The greatest part is that customer service is readily available. For those who have no prior experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Most Frequently Asked Questions (FAQs) AWeber Pop Up
What exactly is Aweber?
An email-based marketing service is a must designed for entrepreneurs and digital marketers. If you’re a novice or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber have customer support?
They can. Customer service on Aweber is available during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts through the form. If you can, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You must remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.