ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you have the option of marketing the store in the way you wish to.
In writing, this may seem easy, but it isn’t. It’s about engaging with customers, go through social media and blog posts, and so on. There is also the possibility of making a sale after the advertisement. One method to promote is through email marketing.
Nowadays, even a static newsletters aren’t enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Popover Keeps Popping Up On Form
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form errors when published
- Some templates may look outdated
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service based in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated appearance. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running a blog, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It also works with any other content that has an existing RSS feed. It provides instant updates to subscribers through email instead of going to the website.
There’s a caveat, however. Some email template templates work with an RSS feeds.
So when you choose the template, make sure to find one that works with them. If not, the template can still work without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. It’s all it takes is to allow users to provide their information.
You can create the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Plus points for including on a landing page an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content within the email itself. Think live survey results as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails is most effective, and can be utilized as the basis to send out future newsletters.
It’s possible to find details such as CTA when you alter an element or design. You can try this by testing three emails , mixing and mix and match. Most email marketing tools adhere to three variations as the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This includes emails that are opened, pages visited, link clicks, etc.
To segment the data, you have go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users select and mix segments.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The information you gather this way can be utilized in future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.
You can automate the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Popover Keeps Popping Up On Form
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts with the form. While you can manually input the details, it’s also possible to import them instead. It speeds the process and you don’t have to anxiety. It will accept these types of files when importing:
You have the option of choosing a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from your Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat or email, you can have their help. Every subscription plan can benefit from them. Chat and emails are available 24 hours a day, while phone support is available from 8am-8pm ET from Monday to Friday. AWeber Popover Keeps Popping Up On Form
If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available here. This ensures that the users know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone, or via email.
If you’re on the Free Plan, you get access to Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
In the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and other essential features such as marketing automation. You can also see the data of your own campaign as it is being implemented and also where they came from. In one way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and have access to vital features.
The major selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work on the free version even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. If you don’t have a prior experience in marketing the Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in an paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Popover Keeps Popping Up On Form
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and more. Some of them require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer support?
They offer it. Customer support on Aweber is available during business hours via phone, chat or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For users who are brand new, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can create at least 10 contacts using the form. If you’re able to enter the data manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. The list can be reactivated at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.