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ECommerce and Email Marketing go hand-in-hand. In running your own online shop, you’ll have the option of marketing the store however you would like to.

In writing, this could sound straightforward, but it’s actually not. Customers interact with you by using social media, interact with them and blog posts, and more. You also have the chance of making a sale following the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletter isn’t enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber the way it works with email marketing, and what you should do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Popup

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates may look out of date
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing service for businesses and individuals. It allows users to create newsletters and campaigns for any service or product that are based on HTML templates. Being a platform uses automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the details through their statistics.

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Templates for Responsive Emails

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh style. You can change the color, font, or style. When you can, coding your own template which also works as well.

RSS for Email Templates

For those running blogs, you can convert the content of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has an existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.

There’s a caveat, however. There aren’t all templates for email that can be used with an RSS feed.

When you select a template, be sure you choose one that can also work with them. If not, the template can still be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features added in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow subscribers to fill in their information.

The heading can be designed by you. You can choose the font, font, style, and the color. Photos can be also used here to make the page look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll must work on as time passes. Also, points for incorporating a landing page for in an email-marketing platform at the very least.

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AMP for Email

Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take actions not done before in traditional newsletters like making an appointment.

This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it can be utilized as the basis for any future newsletters.

It’s possible to find details like CTA when you change a particular part of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.

There’s no restriction on how the tests would go, giving freedom on the best approach. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you’ll need to go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.

The workaround they have at a minimum is to send emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.

There’s also the option to look up useful information such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used for future campaigns. Depending on what they do you could utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing yourself your personal sales flow charts. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, and so on. AWeber Popup

If a subscriber clicks on an email link, Aweber will set a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process , so you won’t feel the tension. They accept these file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of making use of an already-generated subject line or making your own. Except when making one, you need to wait for verification from the Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or email, you can have their help. All subscription plans have the ability to use them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Popup

If you’re still new to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information as well as webinars are available here. This makes sure that users have an idea of what they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer support via phone, chat, or via email.

Free Plan

In the Free Plan, you get to use Aweber at no cost. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

In the Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:

  • Contacts between 0 and 500: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

With this plan, you’ll get access to A/B testing and other essential features such as marketing automation. You can also see the data from your campaign and see the source of these data. In some way or other, these additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. This is most helpful when you own an online store and you get access to the most essential features.

The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no prior experience in marketing, their Knowledge Base can give you enough details to help you understand the basics.

When subscribed to an paid plan It’s affordable too. It’s not too expensive but you’ll make the most of the campaign you make.

Aweber could be the best choice for email marketing for any beginning marketer or businessperson.

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Frequently asked questions (FAQs) AWeber Popup

What is Aweber?

Aweber is an email marketing platform designed for entrepreneurs and digital marketers. Whether you are a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped companies that were of any size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems like Salesforce and web builders such as Wix and WordPress and more. Some of them require a dedicated widget or additional programming to make the integration smooth.

Does Aweber have customer support?

They offer it. Customer support on Aweber is available during business hours by phone, chat or email. Aweber also provides its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make as many as 10 contacts with the form. If you are able enter the information manually.

Can you delete a list on Aweber?

Yes. You have to remove the list using the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has recently launched Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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