ECommerce and Email Marketing go together. When you manage the online business, you have the ability to promote your store the way you want to.
On paper, it may seem simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and much more. There is also the possibility of making a sale following the advertisement. Another method of advertising is through email marketing.
Today, even a static newsletters aren’t enough to attract interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Power Tools
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes when it is published
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any service or product based upon HTML templates. As a platform, it makes use of automation to create a simple campaign. After the email is sent to recipients, you can look at the information through their stats.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified for an updated style. You can tweak the colors, font, or style. When you can, coding your own template also works.
RSS feed to Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. Some email template templates are compatible with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If you don’t, the template could be used without them.
Landing Page Builder
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. It’s just a way to let subscribers to give their details.
You can create the heading and font, style and color. Photos can be also used to create a page that will look professional for potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. This is a feature that they will have to develop as time goes by. Also, points for incorporating a landing page for an email marketing platform at the very least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Consider live results from surveys as well as sports game scores, weather updates, and much more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one does the best job, and will be utilized as the basis to send out future emails.
It’s possible to find data like CTA when you alter a particular part or design. You can try this by testing three emails as you mix and match. Most email marketing tools follow three variants since it’s the standard for industry.
There is no limit in how the tests could take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To divide the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber cannot allow sending emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The solution they can use at least is sending emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you get this way can be utilized for future campaigns. Based on the type of campaign they are, you can utilize Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Power Tools
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via an online form. While you can manually input the data, it is also easy to transfer them. It will speed up the process so that you don’t experience the tension. They accept these file types for import:
You have the option of making use of a pre-generated subject line or creating your own. In the event of creating one, you have to wait for verification from the Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what is different from other companies. When you’re on the phone, live chat, or email, you can get their input. All subscription plans have the ability to use them. Live chat and email support is available 24/7, and phone support is open from 8am to 8pm ET Monday to Friday. AWeber Power Tools
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This makes sure that users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose between: Pro and Free. The difference here compared to other email marketing services is the amount of customers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber without cost. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you make an electronic mail. Features such as A/B testing will not be available, however, you can start your marketing here.
In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign and see where they come from. One way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you run an online store and have access to the most essential features.
The main selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free version even when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in an paid plan It’s affordable too. The cost is not excessive, and you can benefit from the campaign you develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Power Tools
What exactly is Aweber?
The Aweber platform for email marketing is designed for companies as well as digital marketing. If you’re a novice or veteran it is possible to increase the visibility of your campaign to anyone who is interested. The company was founded in 1998 and has helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress and more. Some of them require the use of a specific widget or code to facilitate the integration.
Does Aweber provide customer service?
They do. Customer service on Aweber is accessible during business hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to deactivate the list by visiting the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.