AWeber Predictive

aweber-review

ECommerce and Email Marketing go together. If you own the online business, you’ll have the ability to promote your store in the way you wish to.

On paper, it could seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media reviewing blog posts and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is via email marketing.

Today, even a static newsletter is not enough to attract interest. When you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Predictive

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates might appear outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing solution that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any item or service based upon HTML templates. As an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable for an updated look. You can alter the colors and fonts, or even the style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

For bloggers who have blogs, you can change the content from your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any other content that has the existing RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.

There’s a caveat, however. Some email template templates work with an RSS feeds.

If you decide to use the template, make sure you choose one that is compatible with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are the newer features added in Aweber. They collect data and there are no distractions hindering the registration form. All it does is allow subscribers to give their details.

You can create the heading and font, style and the color. Images can be utilized here to make the page appear professional to prospective subscribers.

But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used by Google Analytics, it is not currently possible. It’s a feature they have to develop in the future. Bonus points for having the landing page of an email marketing platform at least.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take actions not done before in traditional newsletters such as setting an appointment.

It also combines using dynamic content within an email. Consider live results from surveys and scores from sports games or weather updates, and much more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part is most effective, and is utilized as the basis for any future emails.

It’s possible to find details such as CTA when you change a particular part of the design. It is possible to try this by testing three different emails while mixing and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There’s no restriction in how the tests could take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your targeted audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, and so on.

To divide the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose to mix and match segments.

The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.

There’s even the option to look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • History of an individual’s activity

The information you gather here can be used for future campaigns. Based on the type of campaign they are, you can use Aweber for more effective outcomes.

Marketing Automation

You can automatize the email marketing process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber Predictive

If a subscriber clicks on the link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”

Making the Subscriber List

Aweber lets you create an unlimited list of 10 contacts using a form. While you can manually input the information, it’s possible to import them instead. It will speed the process and that you don’t experience the anxiety. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between using an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification from the Aweber team. It can take a day or two days.

Customer Support and Knowledge Base

The customer service of Aweber is what is different from other companies. Whether you’re on the phone or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Predictive

If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are all available on this page. This will ensure that people are aware of the things they can accomplish in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone, or via email.

Free Plan

If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The company’s watermark will be present every time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing from here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you will have access to A/B testing as well as more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also where they come from. In one way or another, these additional features will assist you in your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to the most essential features.

The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The greatest part is that customer service is readily available. For those who have no marketing background Their Knowledge Base can give you enough details to help you understand this.

If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive and you will get the best out of the campaign you’ll create.

Aweber can be the go-to email marketing tool for all businessmen and marketers.

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Most Frequently Asked Questions (FAQs) AWeber Predictive

What is Aweber?

The Aweber platform for email marketing is designed for businesses and digital marketers. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and has helped businesses that were of any size.

Does Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or coding to make the integration smooth.

Does Aweber offer customer service?

They offer it. Customer support on Aweber is accessible during business hours by phone, chat or email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using the form. If you can, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You have to deactivate the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.

What are the campaigns that work in Aweber?

Campaigns within Aweber can work by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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