ECommerce and Email Marketing go in tandem. In running the online business, you’re given the ability to promote your store in the way you wish to.
In writing, this could seem easy, but it isn’t. Customers interact with you by using social media, interact with them and blog posts, and so on. There’s also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
Today, even a static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber, how it works with email marketing, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Prestashop
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It allows users to create newsletters and campaigns for any service or product based upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated, they can be customized to give a modern appearance. You can change the color, font, or style. When you can, coding your own template which also works as well.
RSS for Email Templates
For bloggers who have blogs, you can change the content from the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feeds.
If you decide to use a template, be sure to find one that is compatible with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. It’s a feature they must work on as time goes by. Also, points for incorporating a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP to send emails. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Think live survey results and scores from sports games or weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It will determine which of your emails performs best, and it can be utilized as the basis to send out future newsletters.
It’s possible to find data such as CTA in the event that you change one particular aspect or design. You can try this by testing three emails as you mix and match. Most email marketing tools adhere to three variations as the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to go to your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. The issue is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you get this way can be utilized in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, and so on. AWeber Prestashop
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also easy to transfer them instead. This speeds up the process , so you won’t feel the anxiety. They accept these file types when importing:
You can choose between making use of an already-generated subject line or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It can take a day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or via email, you’ll be able to have their help. All subscription plans have the ability to use these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Prestashop
If you’re new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This makes sure that users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and existing email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat or email.
With the Free Plan, you get access to Aweber for free. However, you’re only limited to 500 subscribers on your list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also see the data from your campaign as it is being implemented and also where they come from. One way or another, these additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.
The major selling points are the numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to invest in. The best part is that service for customers is always available. If you don’t have a experience in marketing, their Knowledge Base can give you sufficient information to answer this.
If you’re enrolled in a paid plan It’s affordable too. It’s not too expensive and you will get the best out of the campaign you develop.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Prestashop
What is Aweber?
Aweber is an email marketing platform for companies as well as digital marketing. If you’re a novice or experienced it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders like Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer support for customers?
They do. Customer support on Aweber is available during business hours via phone, chat, or email. Aweber also provides an in-house Knowledge Base where you can access information, video tutorials webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create as many as 10 contacts with the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.