ECommerce and Email Marketing go hand-in-hand. If you own the online business, you’ll have the power to market the store in the way you wish to.
In writing, this could seem simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.
These days, even the static newsletter isn’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Pricey
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in errors when published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built in HTML templates. Being an online platform uses automation to create a more efficient campaign. When the email is sent to the subscribers, you can view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to create a fresh look. You can change the color as well as the font or style. When you can, coding your own template which also works as well.
RSS to Email Templates
If you run a blog, you can convert the content of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works on any type of content that has the existing RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that are compatible with an RSS feeds.
So when you choose the template, make certain to select one that can also work with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature that were added to Aweber. They are designed to collect information, and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can design the heading the font, style, and the color. Photos can also be used here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Bonus points for having a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content in an email. Think live survey results, sports game scores, weather updates, and many more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part performs best, and it is used to determine the best option for any future email campaigns.
It’s possible to find information such as CTA when you alter an element in the layout. It is possible to test this by trying out three emails , mixing and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you have to visit”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. One problem that can happen is when users select and mix segments.
The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. You monitor vital statistics like open rates and bounces. Click-throughs are also tracked.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on the type of campaign they are, you can use Aweber for better results.
You can automatize the email marketing process by designing your own sales flowcharts. These are sent in response to user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Pricey
If a subscriber clicks on an email link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber lets you create lists of up to 10 contacts using the form. Although you can manually enter the information, it’s easy to transfer them. It speeds up the process so you don’t have to tension. It will accept these types of files when importing:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification by your Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or email, you can receive their advice. All subscription plans have the ability to use them. Chat and emails are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Pricey
If you’re still new to the whole email marketing world, Aweber has a Knowledge Base. Tutorials, videos as well as webinars can be found on this page. This makes sure that users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to other email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support via phone, chat or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts: Contact Aweber for a price
With this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also see the results of your campaign as it is being implemented and also the source of these data. One way or another the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you run an online store and you get access to vital features.
The main selling points are the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The greatest part is that the customer support is available 24/7. For those with no experience in marketing Their Knowledge Base can give you enough information to cover that.
If you are enrolled in a paid subscription It’s affordable too. Not too much and you will get the best out of the campaign you make.
Aweber could be the best choice for email marketing for any beginning businessmen and marketers.
Most Frequently Asked Questions (FAQs) AWeber Pricey
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for companies or digital marketers. If you’re a novice or veteran it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998 and helped companies that were of any size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify and CRMs like Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require an additional widget or programming to ensure seamless integration.
Does Aweber offer support for customers?
They can. The customer service of Aweber is available during working hours via chat, phone, or email. It also offers the company’s own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can deactivate the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber after 30 days. The list can be reactivated at anytime.
How do campaigns work in Aweber?
Campaigns within Aweber are able to be implemented in two ways: subscribe or tag that is applied. If you subscribe, your campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.