ECommerce and Email Marketing go in tandem. In running the online business, you’re given the power to market the store however you would like to.
It could sound easy, but it isn’t. You engage with customers by using social media, interact with them reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is to use email marketing.
These days, even the static newsletter isn’t enough to draw interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Pricing?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It permits users to design newsletters and campaigns for any product or service built in HTML templates. Since it is an online platform that makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated but they can be modified to give a modern style. You can tweak the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
If you run a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. Some email template templates work with an RSS feed.
If you decide to use a template, be certain to select one that works with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions hindering the sign-up form. All it does is allow subscribers to give their details.
You can design the heading, font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it could be used with Google Analytics, it is not possible at the moment. It’s a feature they must work on as time goes by. Plus points for including the landing page of in an email-marketing platform at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters like making an appointment.
This incorporates the use of dynamic content in an email. Think live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it can be used as the one for any future newsletters.
It is attainable to discover data such as CTA when you alter one particular aspect of the design. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.
There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is in your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. However, Aweber will not allow you to send emails to different segments at the same time. The issue is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. You monitor vital statistics like open rates bounces, click-throughs, as well as bounces.
You can also see useful information, such as:
- Email list growth over time
- Methods to sign-up
- Geographical information
- An individual’s history of activities
The information you gather here can be used in future campaigns. Based on the type of campaign they are it is possible to utilize Aweber for more effective outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchases made, and so on. AWeber Pricing?
When a subscriber clicks a link, Aweber will set a tag to the subscriber. The tags can determine the emails that are sent to whom and when they are delivered. This feature is also known as the “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create a list of up to 10 contacts via a form. Although you can manually enter the data, it is also possible to import them. This speeds up the process , so you don’t have to stress. They accept these file types for import:
You have the decision of making use of a pre-generated subject line , or making your own. If you create one, you must wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. When you’re on the phone or live chat, or email, you can get their input. Every subscription plan can benefit from them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Pricing?
If you’re new to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available on this page. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Pro and Free. The difference here compared to the existing email marketing options is the amount of subscribers you’ll be catering to. All plans have access to 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get to use Aweber at no cost. However, you’re only limited by 500 users on your account. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing won’t be usable, but you can start your marketing efforts here.
For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing and more essential features like marketing automation. You can also view the data from your campaign in action and where they come from. In some way or other these features can assist you in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to the most essential features.
The most important selling point is its many templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free version even when you don’t have the budget to invest in. The best part is that customer service is readily available. If you don’t have a prior experience in marketing Their Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive but you’ll make the most of the campaign you develop.
Aweber could be the best choice for email marketing tool for all marketer or businessperson.
Frequently Asked Questions (FAQs) AWeber Pricing?
What is Aweber?
An email-based marketing service is a must for companies and digital marketers. No matter if you’re a beginner or experienced, you can help your campaign be more visible to anyone who is interested. The company was established in 1998, and it helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce websites like Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Certain of them may require a dedicated widget or additional programming to facilitate the integration.
Does Aweber have customer support?
They do. Customer service on Aweber is available during business hours by phone, chat or via email. Aweber also provides an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts using a form. If you are able enter the data manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber in 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will start when someone signs up to the list. If it’s through Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to work in conjunction with Facebook Analytics as well.