ECommerce and Email Marketing go in tandem. In running an online store, you’re given the power to market the store in the way you wish to.
In writing, this could sound simple, but it’s not. Customers interact with you and go through social media, review blog posts, and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is via email marketing.
These days, even the static newsletters aren’t enough to attract attention. If you have a plan in your mind, send a message to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Priciny
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look old-fashioned.
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any product or service that are based upon HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated but they can be modified for an updated style. You can alter the colors as well as the font or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you can convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This gives instant updates to subscribers via email, instead of visiting the website.
There’s a catch, though. Some email template templates can be used with RSS feed.
If you decide to use a template, be certain to select one that can also work with them. If not, the template can still be used without the templates.
Builder of the Landing Page
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not yet possible. It’s a feature they must work on in the future. Plus points for including the landing page of in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It also combines using dynamic content within an email. Think live survey results as well as sports game scores as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It will determine which of your emails performs best, and it will be utilized as the basis for future newsletters.
There is a possibility of locating data like CTA when you change a particular part or design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow three variations as the standard for industry.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personal and customized email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The method they use at least is sending emails to multiple lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- The history of an individual’s activities
The information you gather this way can be utilized in future campaigns. Depending on what they do it is possible to use Aweber for more effective outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, etc. AWeber Priciny
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts with a form. Although you can manually enter the data, it is also possible to import them instead. This speeds up the process , so that you don’t experience the anxiety. It will accept these types of files for import:
You have the decision of using a pre-generated subject line , or creating your own. If you create one, you need to wait for verification from your Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone, live chat, or email, you can have their help. All subscription plans can use these services. Email and live chat are available 24/7, and phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Priciny
If you’re still new to the email marketing world, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This ensures that the users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited to 500 subscribers on your list. The company’s watermark will appear every time you make an electronic mail. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.
For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as additional essential features, such as marketing automation. You can also view the results of your campaign as it is being implemented and also the source of these data. One way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you have access to essential vital features.
The main selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no marketing background, their Knowledge Base can give you enough details to help you understand the basics.
If you are enrolled in a paid plan It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Priciny
What is Aweber?
The Aweber platform for email marketing is designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to any potential audience. The company was established in 1998 and helped businesses regardless of size.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress, etc. Certain of them may require an additional widget or code to ensure seamless integration.
Does Aweber offer support for customers?
They offer it. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also has an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times for the platform. For those who are new to the platform you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts using the form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start with the application of tags to identify the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate in conjunction with Facebook Analytics as well.