ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the power to market the store the way you want to.
In writing, this might seem straightforward, but it’s actually not. It’s about engaging with customers by using social media, interact with them reviewing blog posts and much more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber and how it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be out of date
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any product or service that are based on HTML templates. Being a platform that makes use of automation to make a streamlined campaign. After the email is delivered to recipients, you can look at the data through their statistics.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any other content that has already an RSS feed. This provides immediate updates to subscribers through email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
If you decide to use a template, be certain to select one that works with them. If it is not, the template will still work without them.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They are designed to collect information, and do not have distracting elements blocking the registration form. It’s all it takes is to allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used here to make the page look professional to potential subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not currently possible. It’s a feature they have to develop as time passes. Bonus points for having on a landing page in an email-marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Imagine live survey results as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain audience on your list. It will determine which of your emails does the best job, and is used as the one for future emails.
It’s possible to find information like CTA when you change a particular part of the design. You can test this by trying out three emails , mixing and match. The majority of email marketing tools use three variations as the standard for industry.
There’s no limitation on how the tests would be conducted, allowing for freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments for any subject in your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One problem that can happen is when users select the segments and then mix them.
The method they use at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to look up useful information such as:
- Email list growth over time
- Sign-up methods
- Information about geography
- History of an individual’s activity
The data you collect here can be used in future campaigns. Based on the type of campaign they are you could make use of Aweber to get better results.
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will determine which emails are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber lets you create a list of up to 10 contacts via a form. While you can manually input the data, it is also feasible to upload them. It speeds up the process so you don’t have to anxiety. They accept these file types for import:
You have the decision of choosing a pre-generated subject line or making your own. If you create one, you have to wait for verification by the Aweber team. It can take a day or two days.
Customer Support & Knowledge Base
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are available here. This ensures that the users have an idea of what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The main difference between these plans and existing email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer support via phone, chat or via email.
In the Free Plan, you get access to Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear every time you’ll send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber to request a quote
With this plan, you get access to A/B testing and more essential features like marketing automation. You can also view the data of your own campaign in action and where they come from. In one way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and you get access to vital features.
The major selling points are the numerous templates, data segmentation, A/B testing, and a reporting system. It is still possible to use on the free plan even when you don’t have the funds to purchase. The best part is that the customer support is available 24/7. For those with no prior experience in marketing, their Knowledge Base can give you enough information to cover this.
If you are enrolled in an paid plan it’s priced reasonably. The cost is not excessive and you will make the most of the campaign you will make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
What is Aweber?
Aweber is an email marketing platform for entrepreneurs and digital marketers. No matter if you’re a beginner or veteran it is possible to increase the visibility of your campaign to any potential audience. The company was established in 1998, and it helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into various ECommerce sites like Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber have customer service?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create up to 10 contacts through a form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted from Aweber after 30 days. You can reactivate the list at anytime.
What are the campaigns that work in Aweber?
Campaigns in Aweber can be executed in two ways: subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign would begin by applying a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.