ECommerce and Email Marketing go together. If you own an online store, you have the ability to promote your store the way you want to.
On paper, it may sound straightforward, but it’s actually not. You engage with customers by using social media, interact with them and blog posts, and more. There is also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletter is not enough to attract interest. If you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber, how email marketing works, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Pro Tools
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates might appear old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any product or service built in HTML templates. Since it is an online platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to the subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh look. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS for Email Templates
If you run a blog, you can convert the content of your RSS feed into newsletters via email. Aweber calls it “Blog Broadcasts.” It also works with any other content that has the existing RSS feed. This provides immediate updates to subscribers via emails instead of the website.
There’s a catch, though. There aren’t all templates for email that are compatible with RSS feeds.
If you decide to use a template, be sure you choose one that is compatible with them. If not, the template can still work without the templates.
Landing Page Builder
Landing Pages are the newer features added in Aweber. They are designed to collect information, and no distracting elements are blocking the sign-up form. All it does is allow subscribers to fill in their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not possible at the moment. It’s something they’ll must work on in the future. Bonus points for having a landing page for the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within emails themselves. Consider live results from surveys and scores from sports games, weather updates, and many more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part does the best job, and can be utilized as the basis for any future emails.
There is a possibility of locating details such as CTA when you change one particular aspect of the design. You can test this by experimenting with three emails , mixing and mix and match. Most email marketing tools follow 3 variants as it’s the industry standard.
There is no limit on how the tests would go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any subject in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you need go to your “Manage Subscribers” section. Although Aweber won’t let you send emails to multiple segments at once. One issue that could arise is when users choose to mix and match segments.
The solution they can use at a minimum is to send emails to multiple lists. Lists can be excluded from a mailing, but you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect will be useful in future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent out based on user actions: email opens and clicks on links, website visits, purchases made, etc. AWeber Pro Tools
When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can decide which emails are sent out to whom and when they are delivered. This specific feature is known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber lets you create a list of up to 10 contacts with a form. While you can manually input the data, it is also possible to import them instead. This speeds the process and you won’t feel the stress. It will accept these types of files when importing:
You can choose between choosing an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans can use them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Pro Tools
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars can be found here. This will ensure that people know what they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans you can select from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers you’ll be catering to. All plans offer 24/7 customer support via phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you send an email. Features like A/B testing may not be available, but you can start your marketing here.
In the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign in action and the source of these data. One way or another, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you run an online store and you get access to essential vital features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan in the absence of budget to spend on. The best part is that service for customers is always available. For those with no marketing background Their Knowledge Base can give you enough information to cover this.
If you are enrolled in a paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you make.
Aweber is a great choice for email marketing tool for all marketer or businessperson.
Frequently asked questions (FAQs) AWeber Pro Tools
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional coding to make the integration smooth.
Does Aweber have support for customers?
They offer it. The customer service of Aweber is available during working hours via chat, phone or via email. Aweber also has its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For users who are brand new you can download a toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make up to 10 contacts using the form. If you are able manually input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber after 30 days. You can reactivate the list at any time.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also have plans to work together with Facebook Analytics as well.