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ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’re given the option of marketing the store the way you want to.

On paper, it may seem straightforward, but it’s actually not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. You also have the chance of making a sale following the advertisement. One way to advertise is to use email marketing.

Today, even a static newsletters aren’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will cover Aweber the way it works with email marketing, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Promo

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • User-interface may be challenging to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for both individuals and businesses. It allows users to create newsletters and campaigns for any product or service that are based in HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been sent to recipients, you can look at the details through their statistics.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old, they can be customized for an updated look. You can tweak the colors, font, or style. If you’re able, you can code your own template also works.

RSS for Email Templates

If you run blogs, you can change the content from the RSS feed to newsletters via email. Aweber refers to it as “Blog Broadcasts.” It also works with any content with already an RSS feed. It provides instant updates to subscribers through email, instead of visiting the website.

There’s a catch, though. Some email template templates can be used with an RSS feeds.

When you select a template, be sure to find one that is compatible with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are the newer features that were added to Aweber. They collect data and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional for potential subscribers.

However, this feature cannot be evaluated using automatic A/B testing. If you’re hoping that it to work with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time passes. Plus points for including on a landing page the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content in the email itself. Imagine live survey results, sports game scores or weather updates, and much more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails performs best, and it can be utilized as the basis to send out future newsletters.

There is a possibility of locating information like CTA when you change a particular part of the design. It is possible to try this by testing three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.

There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your targeted audience. Aweber creates segments on any subject within your database. This includes emails opened, pages visited, link clicks, etc.

To divide the data, you’ll need to visit the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select and mix segments.

The method they use at least is sending emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.

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Analytics and Reporting

Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • The history of an individual’s activities

The information you gather here can be used in future campaigns. Based on what they accomplish you could utilize Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by designing your own sales flowcharts. These are sent in response to user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Promo

When a subscriber clicks a link, Aweber assigns an email address for the subscriber. The tags can decide which emails are sent out to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”

Making an Subscriber List

Aweber lets you create a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process so you won’t feel the tension. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between choosing a pre-generated subject line , or making your own. Except when making one, you need to wait for verification by your Aweber team. It can take a day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what stands out from the rest. If you’re calling or live chat or by email, you’ll have their help. All subscription plans have the ability to use these services. Live chat and email support is accessible 24/7. Phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Promo

If you’re still a novice to the whole marketing via email, Aweber has a Knowledge Base. Videos, information, and webinars can be found here. This will ensure that people are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the amount of customers you’ll cater to. All plans have access to 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get access to Aweber without cost. However, you’re only limited to 500 subscribers on your list. The company’s logo will appear every time you send an email. Features like A/B testing may not be usable, but you can begin your marketing here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber to request a quote

In this plan, you will have access to A/B testing as well as additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It’s especially useful if you own an online store and you get access to essential vital features.

The major selling points are its many templates, data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have enough budget to spend on. The best part is that the customer support is available 24/7. For those who have no experience in marketing the Knowledge Base can give you sufficient information to answer the basics.

If you are enrolled in a paid plan It’s affordable too. The cost is not excessive and you will make the most of the campaign you develop.

Aweber can be the go-to email marketing for any beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Promo

What is Aweber?

Aweber is an email marketing platform that is suitable for businesses and digital marketers. Whether you are a beginner or veteran it is possible to help your campaign be more visible to all potential customers. The company was founded in 1998, and it helped companies regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into different ECommerce sites such as Shopify as well as CRM systems like Salesforce as well as web builders such as Wix and WordPress, etc. Some of them require an additional widget or code to facilitate the integration.

Does Aweber have support for customers?

They offer it. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also has the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make at least 10 contacts through a form. If you’re able to, you could also input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns within Aweber can work in two ways: subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate together with Facebook Analytics as well.

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