AWeber Pros And Cons

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ECommerce and Email Marketing go hand-in-hand. If you own the online business, you have the ability to promote your store the way you want to.

It might sound simple, but it’s not. Customers interact with you and go through social media, review blog posts, and more. There is also the possibility of making a sale after the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter isn’t enough to draw attention. If you have a strategy in your mind, send a message to Aweber.

This review will talk about Aweber, how the email marketing process works, as well as what you need to do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review.

Pros and Pros and Aweber AWeber Pros And Cons

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP for email

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be out of date
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any service or product built upon HTML templates. Being an online platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you are able to view the data through their statistics.

AWeber Pros And Cons

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated but they can be modified to give a modern style. You can alter the colors and fonts, or even the style. If you’re able, you can code your own template this is also possible.

RSS feed to Email Templates

For bloggers who have a blog, you are able to transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate updates to subscribers through email, instead of visiting the website.

There’s a caveat. Not all email templates are compatible with RSS feeds.

If you decide to use a template, be sure you choose one that works with them. If you don’t, the template could be used without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They capture data, and no distracting elements are hindering the sign-up form. It’s all it takes is to allow subscribers to give their details.

The heading can be designed by you. You can choose the font, font, style, and color. Photos can be also used to create a page that will look professional to potential subscribers.

But, this feature can’t be tested through automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP lets users take actions not done before in conventional newsletters, such as making an appointment.

It includes the use of dynamic content in the email itself. Imagine live survey results and scores from sports games, weather updates, and more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and is used to determine the best option to send out future email campaigns.

It’s possible to find data such as CTA in the event that you change a particular part of the design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation allows you to send a personalized and personal email to your target audience. Aweber creates segments on any topic in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you have go to your “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. The issue is when users select to mix and match segments.

The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from a mailing, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods to sign-up
  • Information about geography
  • The history of an individual’s activities

The data you collect here can be used for future campaigns. Depending on what they do it is possible to use Aweber to get better results.

Marketing Automation

You can automatize the email marketing process by designing the sales funnels of your choice. They are sent based on user actions: email opens and clicks on links, website visits, sales made, and so on. AWeber Pros And Cons

When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to who and when they’re sent. This feature is also known as the “Aweber Campaigns.”

Creating a Subscriber List

Aweber allows you to build lists of up to 10 contacts via an online form. Although you can manually enter the details, it’s also feasible to upload them. It speeds up the process , so that you don’t experience the stress. They will accept the following file types for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of making use of a pre-generated subject line or creating your own. If you create one, you have to wait for confirmation from Aweber. Aweber team. It can take a full day or two days.

Customer Support & Knowledge Base

The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Email and live chat are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber Pros And Cons

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to choose between: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans have access to 24/7 customer support via phone, chat or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited to 500 subscribers on your list. The watermark of the company will appear each time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you get access to A/B testing as well as more essential features like marketing automation. You can also view the results of your campaign and see the source of these data. In one way or another these features can greatly aid your marketing strategy.

Conclusion

In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to the most essential features.

The major selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough funds to purchase. The greatest part is that service for customers is always available. For those with no marketing background, their Knowledge Base can give you enough details to help you understand the basics.

If you are enrolled in a paid subscription, it’s reasonably priced too. Not too much but you’ll make the most of the campaign you create.

Aweber can be the go-to email marketing for any beginning businessmen and marketers.

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Frequently Asked Questions (FAQs) AWeber Pros And Cons

What is Aweber?

Aweber is an email marketing platform for companies as well as digital marketing. If you’re a novice or seasoned professional you can make your campaign more visible to all potential customers. The company was founded in 1998, and it helped businesses regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify and CRMs like Salesforce and web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional coding to facilitate the integration.

Does Aweber offer customer support?

They do. The customer service of Aweber is accessible during business hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using an online form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at anytime.

How do campaigns work within Aweber?

Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin when the system uses a tag to the subscriber’s information.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has just announced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to integrate together with Facebook Analytics as well.

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