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aweber-review

ECommerce and Email Marketing go together. If you own an online store, you’re given the option of marketing the store in the way you wish to.

It may seem easy, but it isn’t. You engage with customers and go through social media reviewing blog posts and more. You also have the chance of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.

Nowadays, even a static newsletter is not enough to grab one’s attention. If you have a strategy to implement, you can say hi to Aweber.

This review will talk about Aweber and how email marketing works, and what you need to do.

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Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review.

Pros and Cons of Aweber AWeber Provide Printables

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in mistakes after publication
  • Some templates could be old-fashioned.
  • It isn’t able to be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based upon HTML templates. As a platform, it makes use of automation to create a simple campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to create a fresh look. You can alter the colors, font, or style. If you are able to code your own template this is also possible.

RSS for Email Templates

For bloggers who have blogs, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has the existing RSS feed. This gives instant notifications to subscribers via emails instead of the website.

There’s a catch, though. There aren’t all templates for email that can be used with an RSS feed.

If you decide to use a template, be certain to select one that can also work with them. If it is not, the template will be used without them.

Builder of the Landing Page

Landing Pages are the newer features added in Aweber. They collect data and there are no distractions hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading, font, style, and the color. Photos can be also used in this section to make the site look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Bonus points for having a landing page for an email marketing platform, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP to send emails. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content in the email itself. Consider live results from surveys, sports game scores or weather updates, and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It will determine which of your emails performs best, and it can be used as the one for future emails.

It’s possible to find data such as CTA when you alter one particular aspect of the design. It is possible to try this by testing three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!

Data Segmentation

Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened or viewed, pages visited, link clicks, etc.

To separate the data, you need to visit your “Manage Subscribers” section. While Aweber cannot allow sending emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.

The workaround they have at the very least is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Information about geography
  • An individual’s history of activities

The information you gather will be useful for future campaigns. Depending on what they do it is possible to utilize Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, etc. AWeber Provide Printables

When a subscriber clicks an email link, Aweber assigns tags for the subscriber. Tags can be used to determine which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts with a form. Although you can manually enter the information, it’s feasible to upload them. This speeds up the process so you won’t feel the anxiety. They will accept the following file types when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using an already-generated subject line or making your own. If you create one, you must wait for confirmation by the Aweber team. It could take a day or two days.

Customer Support & Knowledge Base

Aweber’s customer service sets it apart from the other. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans can use these services. Chat and emails support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Provide Printables

If you’re still a novice to the entire email marketing world, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This ensures that the users know what they can incorporate into their campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose from: Pro and Free. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re restricted by 500 users on your account. The watermark of the company will appear every time you’ll mail an email. Features like A/B testing may not be usable, but you can start your marketing from here.

Pro Plan

For Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign in action and the source of these data. One way or another the additional features will significantly help in your marketing plan.

Conclusion

In short, Aweber is a solid platform for email marketing. It is particularly useful when you run an online store and have access to the most essential features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have enough budget to spend on. The best part is that service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover that.

If you’re enrolled in a paid plan, it’s reasonably priced too. Not too much and you will get the best out of the campaign you create.

Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) AWeber Provide Printables

What is Aweber?

The Aweber platform for email marketing is designed for companies or digital marketers. No matter if you’re a beginner or experienced you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and helped companies regardless of size.

Is it possible to integrate Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with many ECommerce sites like Shopify as well as CRM systems like Salesforce, web builders such as Wix and WordPress and many more. Some of them will need an additional widget or programming to ensure seamless integration.

Does Aweber provide customer support?

They can. Customer support on Aweber is accessible during business hours via phone, chat or via email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts using a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You have to remove the list by going to the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at anytime.

What are the campaigns that work within Aweber?

Campaigns in Aweber are able to be implemented in two ways: subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s details.

Are Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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