ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the power to market the store in the way you wish to.
It could appear easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to draw attention. When you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Public?
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution that is available to both businesses and individuals. It permits users to design campaigns and newsletters for any item or service that are based in HTML templates. Since it is an online platform, it makes use of automation to create a simple campaign. When the email is delivered to subscribers, you can view the information through their stats.
Templates for Responsive Emails
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated, they can be customized to create a fresh style. You can alter the colors as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For bloggers who have a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This gives instant updates to subscribers through email, instead of visiting the site.
There’s a catch, though. Not all email templates are compatible with an RSS feeds.
When you select a template, be sure to find one that is compatible with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are the newer features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. It’s all it takes is to allow subscribers to fill in their information.
You can create the heading and font, style and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work with Google Analytics, it is not yet possible. This is a feature that they will must work on as time goes by. Bonus points for having on a landing page an email marketing platform, at a minimum.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part performs best, and it is used as the one for future newsletters.
It is attainable to discover information such as CTA in the event that you change a particular part of the design. It is possible to test this by experimenting with three emails , mixing and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction on how the tests would be conducted, allowing for freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments for any topic in your database. This includes emails opened by users, pages visited, clicks on links, clicks, and so on.
To segment the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. While Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose and mix segments.
The solution they can use at the very least is to send emails to various lists. Lists can be excluded from a mailing, but you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It provides vital information such as open rate, click-throughs, and bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful for future campaigns. Based on what they accomplish, you can use Aweber for more effective results.
You can automatize the email marketing process by creating the sales funnels of your choice. These are sent in response to user actions: email opens or clicks on links, site visits, purchase made, and so on. AWeber Public?
When a subscriber clicks a link, Aweber assigns tags for the subscriber. The tags can decide which emails are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to create a list of up to 10 contacts with an online form. Although you can manually enter the data, it is also feasible to upload them instead. This speeds up the process so you won’t feel the stress. They accept these file types when importing:
You have the decision of using an already-generated subject line or making your own. If you create one, you have to wait for confirmation by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
The customer service of Aweber is what is different from other companies. Whether you’re on the phone, live chat, or by email, you’ll get their input. Every subscription plan can benefit from them. Email and live chat are accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Public?
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The main difference between these plans and existing email marketing services is the number of subscribers you’ll be catering to. Each plan comes with 24/7 customer support via chat, phone, or via email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you send an email. Features like A/B testing won’t be usable, but you can start your marketing here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. Here they are as follows:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You can also view the data from your campaign as it is being implemented and also where they came from. In some way or other the additional features will assist you in your marketing plan.
In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and you get access to the most essential features.
The major selling points are its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The best part, the customer support is available 24/7. For those who have no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid subscription it’s priced reasonably. Not too much and you will make the most of the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Public?
What is Aweber?
Aweber is an email marketing platform designed for companies and digital marketers. No matter if you’re a beginner or seasoned professional you can increase the visibility of your campaign to all potential customers. The company was established in 1998 and helped businesses that were of any size.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify and CRMs such as Salesforce, web builders like Wix and WordPress and many more. Certain of them may require a dedicated widget or additional code to make the integration smooth.
Does Aweber provide customer support?
They can. Customer support on Aweber is available during working hours via phone, chat, or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts through the form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If it’s through Tag Applied, the campaign will start by applying a tag to the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.