ECommerce and Email Marketing go in tandem. When you manage an online store, you’re given the ability to promote your store in the way you wish to.
In writing, this could seem straightforward, but it’s actually not. Customers interact with you, go through social media reviewing blog posts and more. There’s also the possibility of making a sale after the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter isn’t enough to grab one’s interest. If you have a plan to implement, you can say hi to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Query Subscriber Php
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- A newsletter’s creation can result in errors when published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service for businesses and individuals. It allows users to create campaigns and newsletters for any product or service based in HTML templates. Since it is a platform that makes use of automation to create a simple campaign. When the email is sent to the subscribers, you can view the data through their statistics.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old however, they are customizable to give a modern appearance. You can change the color and fonts, or even the style. If you are able to code your own template this is also possible.
RSS to Email Templates
For those running a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate updates to subscribers through emails instead of the website.
There’s a caveat. There aren’t all templates for email that can be used with RSS feed.
If you decide to use the template, make sure you choose one that can also work with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features that were added to Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to fill in their information.
You can design the heading, font, style, and color. Images can be utilized here to make the page look professional to potential subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time goes by. Bonus points for having on a landing page an email marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Think live survey results, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It checks which part is most effective, and can be used as the one to send out future newsletters.
There is a possibility of locating details like CTA when you alter an element in the layout. It is possible to test this by experimenting with three emails as you mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There is no limit in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to different segments simultaneously. One issue that could arise is when users choose the segments and then mix them.
The method they use at least is sending emails to various lists. It is possible to exclude lists from your mailing list, however, it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect here can be used in future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, etc. AWeber Query Subscriber Php
If a subscriber clicks on a link, Aweber assigns tags for the subscriber. Tags can be used to determine the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also possible to import them instead. It will speed up the process , so you don’t have to anxiety. They will accept the following file types when they import:
You have the option of choosing an already-generated subject line or creating your own. If you create one, you must wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. If you’re calling, live chat, or via email, you’ll be able to have their help. All subscription plans can use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET, Monday through Friday. AWeber Query Subscriber Php
If you’re still new to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This ensures that the users know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Free and Pro. The distinction between this plan and other email marketing services is the amount of subscribers that you can cater to. All plans offer 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re only limited by 500 users on your account. The company’s logo will appear every time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing from here.
For those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you will have access to A/B testing as well as more essential features like marketing automation. You will also be able to see the data of your own campaign and see where they come from. In some way or other, these additional features will greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and you get access to vital features.
The most important selling point is its numerous templates, data segmentation, A/B testing, and reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, customer service is readily available. If you don’t have a experience in marketing, their Knowledge Base can give you enough information to cover the basics.
When subscribed to an paid plan It’s affordable too. The cost is not excessive and you will get the best out of the campaign you make.
Aweber is a great choice for email marketing platform for beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Query Subscriber Php
What is Aweber?
Aweber is an email marketing platform that is suitable for entrepreneurs as well as digital marketing. If you’re a novice or experienced, you can help your campaign be more visible to all potential customers. The company was established in 1998 and helped companies regardless of size.
Does Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into different ECommerce websites like Shopify as well as CRM systems such as Salesforce and web builders like Wix and WordPress and many more. Some of them will need a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer support?
They offer it. The customer service of Aweber is accessible during business hours by phone, chat, or email. Aweber also has the company’s own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create at least 10 contacts through a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns work in Aweber?
Campaigns in Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.