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aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own an online store, you’ll have the power to market the store however you would like to.

It could sound simple, but it’s not. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.

Today, even a static newsletter isn’t enough to draw attention. If you have a plan in mind, say hello to Aweber.

This review will discuss Aweber and how it works with email marketing, and what you should do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber, Raffelcopter, Not Confirming

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • A newsletter’s creation can result in mistakes when it is published
  • Some templates might appear old-fashioned.
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based in HTML templates. As a platform, it makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the details through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable to give a modern appearance. You can alter the colors, font, or style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work with any content with an existing RSS feed. It provides instant updates to subscribers via emails instead of the website.

There’s a catch, though. Not all email templates are compatible with an RSS feeds.

When you select a template, be sure to find one that can also work with them. If you don’t, the template could be used without the templates.

Landing Page Builder

Landing Pages are the newer features that were added to Aweber. They capture data, and no distracting elements are taking away from the sign-up form. All it does is allow subscribers to fill in their information.

You can design the heading and font, style and color. Photos can also be used to create a page that will look professional to potential subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re hoping that it to be integrated in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop as time passes. Bonus points for having on a landing page the email marketing system at the very least.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content within an email. Imagine live survey results, sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It will determine which of your emails performs best, and it is used to determine the best option to send out future email campaigns.

It is attainable to discover data like CTA when you change an element or design. It is possible to test this by trying out three emails as you mix and match. The majority of email marketing tools use three variations as the industry standard.

There is no limit on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments for any subject in your database. This includes emails that are opened, pages visited, link clicks, etc.

To segment the data, you have go to the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users choose and mix segments.

The method they use at least is sending emails to several lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Analytics and Reporting

Aweber’s reporting system is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you get will be useful in future campaigns. Based on the type of campaign they are you could utilize Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. They are sent out based on user actions: email opens, link clicks, site visits, sales made, and so on. AWeber, Raffelcopter, Not Confirming

When a subscriber clicks a link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This feature is also known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber lets you create lists of up to 10 contacts via an online form. While you can manually input the information, it’s possible to import them. It speeds up the process , so you don’t have to anxiety. It will accept these types of files when they import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or creating your own. In the event of creating one, you have to wait for verification by your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or email, you can have their help. Every subscription plan can benefit from them. Live chat and email support is available 24/7, and phone support is available between 8am and 8pm ET from Monday to Friday. AWeber, Raffelcopter, Not Confirming

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This will ensure that people have an idea of what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers that you can cater to. All plans have access to 24/7 customer service via phone, chat or via email.

Free Plan

If you’re on the Free Plan, you get access to Aweber for free. However, you’re restricted to 500 subscribers on your list. The company’s watermark will be present every time you send an email. Features such as A/B testing will not be available, but you can start your marketing efforts here.

Pro Plan

To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the amount of subscribers. Here they are as follows:

  • 1 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a price

With this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and where they came from. In some way or other these features can assist you in your marketing strategy.

Conclusion

In short, Aweber is a solid platform for email marketing. It’s especially useful if you run an online store and have access to essential vital features.

The main selling points are its numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of budget to spend on. The best part, service for customers is always available. If you don’t have a experience in marketing the Knowledge Base can give you enough information to cover the basics.

When subscribed to a paid plan it’s priced reasonably. Not too much but you’ll get the best out of the campaign you will make.

Aweber can be the go-to email marketing tool for all marketer or businessperson.

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Most Frequently Asked Questions (FAQs) AWeber, Raffelcopter, Not Confirming

What exactly is Aweber?

An email-based marketing service is a must that is suitable for companies or digital marketers. Whether you are a beginner or experienced, you can make your campaign more visible to all potential customers. The company was established in 1998 and helped businesses regardless of size.

Does Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with different ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or code to facilitate the integration.

Does Aweber offer customer service?

They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also provides its own Knowledge Base where you can learn more about the platform, videos webcasts live, as well as scheduled maintenance times of the platform. For users who are brand new, there’s a downloadable toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts with a form. If you are able enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You are able to reactivate the list at any time.

What are the campaigns that work in Aweber?

Campaigns on Aweber can work in two ways: on subscribe or tag applied. If you subscribe, your campaign will start when someone joins your list. If it’s through Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.

Are Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber has just announced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They are also planning to integrate with Facebook Analytics as well.

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