ECommerce and Email Marketing go in tandem. If you own the online business, you’re given the option of marketing the store however you would like to.
On paper, it could sound simple, but it’s not. Customers interact with you, go through social media reviewing blog posts and so on. You also have the chance of making a sale after the advertisement. One way to advertise is through email marketing.
Nowadays, even a static newsletters aren’t enough to draw attention. When you have a strategy in mind, say hello to Aweber.
This review will discuss Aweber the way the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Raw Illegal Characters
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- The creation of a newsletter could result in errors when published
- Some templates might appear outdated
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service based upon HTML templates. Since it is an online platform uses automation to create a simple campaign. After the email is sent to the subscribers, you can view the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated, they can be customized to create a fresh style. You can change the color, font, or style. If you’re able, you can code your own template also works.
RSS for Email Templates
For those running a blog, you can convert the content of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. It provides instant updates to subscribers via email instead of going to the website.
There’s a caveat. Some email template templates are compatible with RSS feeds.
When you select the template, make sure you choose one that is compatible with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and do not have distracting elements blocking the sign-up form. It’s just a way to let subscribers to fill in their information.
The heading can be designed by you. You can choose the font the font, style, and the color. Photos can also be used here to make the page appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will must work on as time passes. Also, points for incorporating a landing page for an email marketing platform, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within an email. Think live survey results and scores from sports games as well as weather updates and more. Basically, the news goes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one performs best, and it can be used to determine the best option for any future email campaigns.
It is attainable to discover details like CTA in the event that you change one particular aspect in the layout. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no limitation regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any topic within your database. This includes emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you’ll need go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The workaround they have at least is sending emails to various lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to look up useful information such as:
- Email list growth over time
- Methods to sign-up
- Information about geography
- An individual’s history of activities
The data you collect here can be used in future campaigns. Depending on what they do it is possible to utilize Aweber for better outcomes.
You can automate the marketing via email process by designing yourself your personal sales flow charts. These are sent in response to users’ actions like email openings or clicks on links, site visits, sales made, etc. AWeber Raw Illegal Characters
When a subscriber clicks the link, Aweber assigns an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re sent. This specific feature is known as the “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber allows you to create lists of up to 10 contacts via the form. While you can manually input the information, it’s possible to import them instead. It will speed up the process so you don’t have to stress. It will accept these types of files for import:
You have the option of choosing a pre-generated subject line or creating your own. If you create one, you need to wait for confirmation by the Aweber team. It can take a full day or two.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone, live chat, or by email, you’ll receive their advice. All subscription plans can use them. Email and live chat support is accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Raw Illegal Characters
If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people know what they can incorporate into their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features like A/B testing may not be available, however, you can start your marketing efforts here.
For those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B tests and additional essential features, such as marketing automation. You will also be able to see the data of your own campaign and see where they came from. One way or another the additional features will significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It’s especially useful if you run an online store and you have access to vital features.
The most important selling point is the numerous templates and data segmentation, as well as the A/B testing, and reporting system. It’s still possible to work with the free plan when you don’t have enough budget to invest in. The greatest part is that service for customers is always available. For those with no prior experience in marketing Their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you’ll develop.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Raw Illegal Characters
What is Aweber?
Aweber is an email marketing platform designed for entrepreneurs or digital marketers. Whether you are a beginner or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998 and helped companies regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress and many more. Certain of them may require the use of a specific widget or coding to make the integration smooth.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance times of the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts with an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. After it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag applied. On Subscribe, the campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start by applying tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber just recently introduced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also plan to collaborate in conjunction with Facebook Analytics as well.