ECommerce and Email Marketing go in tandem. In running an online store, you have the option of marketing the store in the way you wish to.
In writing, this might sound simple, but it’s not. Customers interact with you and go through social media and blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is to use email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a plan in your mind, send a message to Aweber.
This review will cover Aweber the way the email marketing process works, as well as what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.
Pros and Cons of Aweber AWeber Recaptcha
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be out of date
- It is not compatible with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It permits users to design newsletters and campaigns for any product or service built in HTML templates. As an online platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to give a modern style. You can alter the colors, font, or style. If you are able to code your own template which also works as well.
RSS feed to Email Templates
If you run blogs, you can transform the contents of your RSS feed into newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work on any type of content that has already an RSS feed. This gives instant notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Some email template templates can be used with an RSS feed.
If you decide to use the template, make sure to find one that is compatible with them. If you don’t, the template could still be used without them.
Landing Page Builder
Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and there are no distractions taking away from the sign-up form. All it does is allow subscribers to give their details.
You can create the heading and font, style and the color. Photos can also be used to create a page that will appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used by Google Analytics, it is not possible at the moment. It’s a feature they need to work on as time passes. Bonus points for having on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results, sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails does the best job, and will be used to determine the best option for any future newsletters.
There is a possibility of locating data such as CTA when you change a particular part of the design. It is possible to try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variants since it’s the industry standard.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the best strategy. A big thumbs up for Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One problem that can happen is when users choose and mix segments.
The workaround they have at least is sending emails to several lists. You can exclude lists from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on what they accomplish, you can utilize Aweber for more effective results.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened, link clicks, site visits, purchase made, etc. AWeber Recaptcha
When a subscriber clicks an email link, Aweber assigns tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts using an online form. While you can manually input the information, it’s feasible to upload them. It will speed the process and you won’t feel the stress. They will accept the following file types for import:
You have the option of choosing a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation by the Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer service stands out from the rest. Whether you’re on the phone or live chat or by email, you’ll have their help. Every subscription plan can benefit from them. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Recaptcha
If you’re still a novice to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are all available on this page. This makes sure that users know what they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers you’ll cater to. Each plan comes with 24/7 customer support by phone, chat or via email.
If you’re on the Free Plan, you get access to Aweber without cost. However, you’re restricted by 500 users on your account. The watermark of the company will be present every time you mail an email. Features like A/B testing won’t be available, however, you can start your marketing from here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure for the number of subscribers. Here they are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber to request a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign in action and the source of these data. In one way or another these features can greatly aid your marketing strategy.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you have access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even when you don’t have enough budget to spend on. The best part is that customer service is readily available. For those with no marketing background the Knowledge Base can give you sufficient information to answer that.
When subscribed to an paid plan It’s affordable too. It’s not too expensive but you’ll benefit from the campaign you create.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Frequently Asked Questions (FAQs) AWeber Recaptcha
What is Aweber?
The Aweber platform for email marketing is designed designed for companies as well as digital marketing. No matter if you’re a beginner or experienced you can help your campaign be more visible to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites such as Shopify, CRM such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require the use of a specific widget or code to ensure seamless integration.
Does Aweber have customer service?
They offer it. Customer support on Aweber is available during business hours via phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create at least 10 contacts using a form. If you’re able to enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by going to the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted from Aweber after 30 days. You are able to reactivate the list at any time.
What are the campaigns that work within Aweber?
Campaigns within Aweber are able to be implemented in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign would begin with the application of an application tag on the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has recently launched Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate in conjunction with Facebook Analytics as well.