ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you have the power to market the store however you would like to.
It could seem simple, but it’s not. It’s about engaging with customers and go through social media reviewing blog posts and much more. There is also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletter isn’t enough to attract interest. When you have a strategy in mind, say hello to Aweber.
This review will cover Aweber and how the email marketing process works, as well as what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Recommended Logo Size
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates could be old-fashioned.
- It cannot be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It allows users to create campaigns and newsletters for any product or service built in HTML templates. Since it is an online platform that makes use of automation to create a more efficient campaign. After the email is sent to recipients, you can look at the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to select from. While some of the templates are outdated but they can be modified to create a fresh appearance. You can alter the colors and fonts, or even the style. When you can, coding your own template this is also possible.
RSS for Email Templates
For those running a blog, you are able to transform the contents of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used on any type of content that has already an RSS feed. This provides immediate notifications to subscribers via email, instead of visiting the site.
There’s a caveat, however. Not all email templates work with RSS feed.
So when you choose a template, be certain to select one that is compatible with them. If it is not, the template will be used without them.
Landing Page Builder
Landing Pages are the latest feature added in Aweber. They collect data and there are no distractions hindering the registration form. It’s just a way to let users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can be also used here to make the page look professional to potential subscribers.
This feature, however, cannot be evaluated using automatic A/B testing. If you also expect it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll have to develop as time passes. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users make things that were not previously done in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in emails themselves. Think live survey results as well as sports game scores, weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular group of people on your list. It checks which part is most effective, and can be used as the one for any future emails.
It’s possible to find details like CTA when you alter a particular part of the design. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction in how the tests could be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments for any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need to visit”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users select and mix segments.
The workaround they have at the very least is to send emails to various lists. It is possible to exclude lists from mailings, but it is impossible to exclude segments of a list.
Analytics and Reporting
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s even the option to see useful information, such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The information you get here can be used in future campaigns. Based on what they accomplish it is possible to utilize Aweber to get better outcomes.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on users’ actions like email openings and clicks on links, website visits, purchase made, etc. AWeber Recommended Logo Size
If a subscriber clicks on a link, Aweber will set an email address for the subscriber. The tags will decide which emails are sent to whom and when they are sent. This particular feature is referred to as the “Aweber Campaigns.”
Making a Subscriber List
Aweber allows you to build an unlimited list of 10 contacts with the form. Although you can manually enter the information, it’s feasible to upload them instead. It will speed the process and you don’t have to anxiety. They will accept the following file types for import:
You have the decision of using a pre-generated subject line or making your own. In the event of creating one, you must wait for confirmation from Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll get their input. All subscription plans can use them. Email and live chat support is available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Recommended Logo Size
If you’re still new to the whole email marketing industry, Aweber has a Knowledge Base. Information, video tutorials and webinars are available on this page. This makes sure that users are aware of the things they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose between: Pro and Free. The difference here compared to existing email marketing services is the amount of customers that you can cater to. All plans have access to 24/7 customer service via chat, phone, or email.
In the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The company’s logo will appear each time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can start your marketing efforts here.
In Pro Plan subscribers Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts Contact Aweber for a quote
With this plan, you will have access to A/B testing and additional essential features, such as marketing automation. You will also be able to see the results of your campaign as it is being implemented and also where they came from. One way or another the additional features will greatly aid your marketing plan.
In short, Aweber is a solid email marketing platform. This is most helpful when you own an online store and you have access to the most essential features.
The main selling points are its many templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even in the absence of budget to invest in. The best part, the customer support is available 24/7. If you don’t have a marketing background, their Knowledge Base can give you enough information to cover this.
If you’re enrolled in a paid plan, it’s reasonably priced too. It’s not too expensive but you’ll get the best out of the campaign you’ll create.
Aweber is a great choice for email marketing tool for all businessmen and marketers.
Commonly Asked Questions (FAQs) AWeber Recommended Logo Size
What exactly is Aweber?
Aweber is an email marketing platform that is suitable for businesses as well as digital marketing. If you’re a novice or experienced you can make your campaign more visible to all potential customers. The company was established in 1998 and helped companies of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs such as Salesforce as well as web builders like Wix and WordPress and more. Certain of them may require an additional widget or coding to ensure seamless integration.
Does Aweber provide support for customers?
They do. Customer support on Aweber is available during working hours via chat, phone or via email. It also offers its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make at least 10 contacts using an online form. If you are able, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You have to disable the list by going to the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber within 30 days. You are able to reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign will start when someone joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.