ECommerce and Email Marketing go in tandem. In running an online store, you have the power to market the store however you would like to.
In writing, this might seem straightforward, but it’s actually not. Customers interact with you and go through social media, review blog posts, and more. There is also the possibility of generating a sale in the wake of the advertisement. One method to promote is through email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a strategy in mind, say hello to Aweber.
This review will talk about Aweber the way email marketing works, and what you should do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Pros and Aweber AWeber Redirect Url Where To Find
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- It can be difficult for users to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates might appear old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing service for businesses and individuals. It lets users create campaigns and newsletters for any product or service that are based in HTML templates. Since it is an online platform uses automation to create a more efficient campaign. Once the email has been sent to subscribers, you can view the information through their stats.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified for an updated style. You can tweak the colors as well as the font or style. When you can, coding your own template this is also possible.
RSS feed to Email Templates
If you run blogs, you can change the content from your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It also works with any content with an existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that work with RSS feed.
If you decide to use the template, make sure to find one that is compatible with them. If not, the template can be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are taking away from the registration form. It’s just a way to let subscribers to give their details.
You can create the heading, font, style, and the color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be evaluated using automatic A/B testing. If you’re also anticipating it to be integrated with Google Analytics, it is not yet possible. It’s something they’ll must work on in the future. Also, points for incorporating on a landing page the email marketing system, at a minimum.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Consider live results from surveys as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one does the best job, and can be used as the one for future email campaigns.
It is attainable to discover information like CTA in the event that you change an element of the design. It is possible to try this by testing three different emails while mixing and match. Most email marketing tools adhere to 3 variants as it’s the industry standard.
There is no limit regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your targeted audience. Aweber creates segments on any subject that is in your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To separate the data, you need go to the “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users choose to mix and match segments.
The method they use at least is sending emails to various lists. You can exclude lists from a mailing, but you can’t exclude specific segments.
Analytics and Reporting
Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Methods to sign-up
- Information about geography
- History of an individual’s activity
The data you collect this way can be utilized for future campaigns. Based on what they accomplish it is possible to make use of Aweber to get better outcomes.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent based on users’ actions like email openings or clicks on links, site visits, purchases made, and so on. AWeber Redirect Url Where To Find
When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This specific feature is known as “Aweber Campaigns.”
The process of creating the Subscriber List
Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them. This speeds up the process so you don’t have to stress. They will accept the following file types when they import:
You can choose between using a pre-generated subject line or making your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat, or by email, you’ll get their input. All subscription plans have the ability to use them. Chat and emails are available 24/7, and phone support is open from 8am to 8pm ET, Monday through Friday. AWeber Redirect Url Where To Find
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials, and webinars are all available here. This will ensure that people are aware of the things they can accomplish in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers that you can cater to. Each plan comes with 24/7 customer support by chat, phone, or email.
With the Free Plan, you get to use Aweber at no cost. However, you’re restricted to 500 subscribers on your list. The company’s logo will be present every time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts: Contact Aweber to request a quote
With this plan, you’ll get access to A/B testing and additional essential features, such as marketing automation. You can also view the data from your campaign in action and the source of these data. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you own an online store and you get access to essential vital features.
The major selling points are the numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part is that the customer support is available 24/7. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer this.
When subscribed to a paid subscription it’s priced reasonably. Not too much and you will get the best out of the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Redirect Url Where To Find
What exactly is Aweber?
An email-based marketing service is a must for businesses as well as digital marketing. If you’re a novice or veteran, you can help your campaign be more visible to all potential customers. The company was established in 1998, and it helped businesses of all sizes.
Can Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify as well as CRM systems like Salesforce as well as web builders like Wix and WordPress, etc. Certain of them may require an additional widget or code to make the integration smooth.
Does Aweber offer customer service?
They do. The customer service of Aweber is accessible during business hours via chat, phone or email. It also offers its own Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. You can create as many as 10 contacts using the form. If you’re able to, you could also input the information manually.
Can you delete a list on Aweber?
Yes. You can remove the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber within 30 days. You can reactivate the list at any time.
How do campaigns work in Aweber?
Campaigns on Aweber can be executed by a combination of subscribe or tag that is applied. On Subscribe, the campaign will start when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start with the application of an application tag on the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to work with Facebook Analytics as well.