ECommerce and Email Marketing go hand-in-hand. When you manage the online business, you’re given the ability to promote your store the way you want to.
It could sound straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and much more. You also have the chance of making a sale following the advertisement. One method to promote is via email marketing.
Nowadays, even a static newsletters aren’t enough to attract attention. If you have a strategy in your mind, send a message to Aweber.
This review will cover Aweber, how it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Referral Tracking
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates may look outdated
- It cannot be integrated with Google Analytics
Aweber can be described as an email marketing solution that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built in HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you are able to view the data through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated however, they are customizable for an updated style. You can tweak the colors, font, or style. When you can, coding your own template which also works as well.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of an RSS feed in emails that you can send out. Aweber calls it the “Blog Broadcasts.” This can also work with any content with already an RSS feed. This provides immediate updates to subscribers through email instead of going to the site.
There’s a caveat. Some email template templates work with an RSS feeds.
So when you choose the template, make sure you choose one that works with them. If you don’t, the template could still be used without the templates.
Builder of the Landing Page
Landing Pages are the latest feature introduced in Aweber. They collect data and do not have distracting elements blocking the registration form. It’s just a way to let users to provide their information.
You can create the heading the font, style, and color. Photos can be also used in this section to make the site look professional for potential subscribers.
But, this feature can’t be tested through automatic A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll need to work on in the future. Also, points for incorporating on a landing page the email marketing system at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It also combines using dynamic content in the email itself. Imagine live survey results as well as sports game scores, weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It determines which one performs best, and it is used to determine the best option for future email campaigns.
It’s possible to find data like CTA in the event that you change one particular aspect in the layout. You can test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the standard for industry.
There’s no limitation in how the tests could be conducted, allowing for freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any subject in your database. This can include emails opened, pages visited, link clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users select to mix and match segments.
The method they use at the very least is to send emails to several lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information like open rate and bounces. Click-throughs are also tracked.
You can also view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do you could make use of Aweber to get better outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent out based on user actions: email opens or clicks on links, site visits, sales made, etc. AWeber Referral Tracking
When a subscriber clicks the link, Aweber will set tags for the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
Making an Subscriber List
Aweber lets you create a list of up to 10 contacts using the form. Although you can manually enter the data, it is also feasible to upload them instead. It will speed the process and that you don’t experience the anxiety. They will accept the following file types when importing:
You have the option of making use of a pre-generated subject line or creating your own. Except when making one, you need to wait for verification from the Aweber team. It could take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or via email, you’ll be able to have their help. All subscription plans can use these services. Email and live chat are available 24 hours a day, while phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Referral Tracking
If you’re new to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available here. This ensures that the users are aware of the things they can do in their campaigns.
Aweber Pricing Plans
Aweber has two plans to choose from: Free and Pro. The main difference between these plans and the existing email marketing options is the number of subscribers that you can cater to. All plans have access to 24/7 customer support by chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will be present every time you send an email. Features like A/B testing won’t be available, but you can start your marketing here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. Here they are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 to 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the results of your campaign in action and where they came from. In some way or other these features can significantly help in your marketing plan.
In short, Aweber is a solid email marketing platform. It is particularly useful when you manage an online shop and have access to vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, and a reporting system. It can still work well on the free version even when you don’t have enough budget to spend on. The best part, customer service is readily available. For those with no experience in marketing the Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you make.
Aweber can be the go-to email marketing platform for beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Referral Tracking
What is Aweber?
Aweber is an email marketing platform for companies or digital marketers. No matter if you’re a beginner or veteran you can make your campaign more visible to all potential customers. The company was established in 1998 and has helped businesses regardless of size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites like Shopify and CRMs like Salesforce, web builders such as Wix and WordPress, etc. Some of them require an additional widget or programming to facilitate the integration.
Does Aweber have customer service?
They can. Customer support on Aweber is available during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For users who are brand new, there’s a downloadable toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. It is possible to create at least 10 contacts using a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You can remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. You are able to reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can be executed in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s details.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to collaborate with Facebook Analytics as well.