AWeber Release History

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ECommerce and Email Marketing go hand-in-hand. In running an online store, you have the option of marketing the store the way you want to.

It could appear straightforward, but it’s actually not. It’s about engaging with customers and go through social media, review blog posts, and so on. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.

Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a strategy in your mind, send a message to Aweber.

This review will cover Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Cons of Aweber AWeber Release History

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes after publication
  • Some templates may look out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber is an email marketing service that is available to both businesses and individuals. It lets users create campaigns and newsletters for any item or service built in HTML templates. As a platform uses automation to create a simple campaign. After the email is sent to the recipients, you can look at the data through their statistics.

AWeber Release History

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to give a modern style. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS for Email Templates

For bloggers who have a blog, you can change the content from an RSS feed in newsletters via email. Aweber calls it the “Blog Broadcasts.” It also works with any content with the existing RSS feed. It provides instant updates to subscribers via email instead of going to the website.

There’s a caveat, however. Some email template templates are compatible with an RSS feeds.

If you decide to use a template, be sure to find one that can also work with them. If you don’t, the template could still be used without the templates.

Builder of the Landing Page

Landing Pages are the latest feature added in Aweber. They are designed to collect information, and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.

You can design the heading the font, style, and the color. Photos can also be used to create a page that will look professional to potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s something they’ll have to develop in the future. Bonus points for having a landing page for the email marketing system, at a minimum.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.

This incorporates the use of dynamic content within emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and more. In essence, the news comes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It determines which one performs best, and it is used as the one for any future newsletters.

It’s possible to find data such as CTA when you change one particular aspect of the design. It is possible to try this by testing three emails , mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the industry standard.

There is no limit on how the tests would be conducted, allowing for freedom to choose the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments on any topic within your database. This can include emails opened, pages visited, link clicks, and so on.

To separate the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users choose and mix segments.

The workaround they have at a minimum is to send emails to multiple lists. You can exclude lists from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information like open rate, click-throughs, and bounces.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized in future campaigns. Depending on what they do, you can utilize Aweber for better results.

Marketing Automation

You can automate the marketing via email process by creating your own sales flowcharts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, sales made, etc. AWeber Release History

When a subscriber clicks the link, Aweber will set tags for the subscriber. The tags can decide the emails that are sent to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

Making an Subscriber List

Aweber allows you to create lists of up to 10 contacts with an online form. Although you can manually enter the information, it’s easy to transfer them instead. This speeds up the process so that you don’t experience the tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of an already-generated subject line or making your own. In the event of creating one, you must wait for confirmation by Aweber. Aweber team. It could take a day or two.

Customer Support and Knowledge Base

Aweber’s customer service sets it apart from the other. When you’re on the phone or live chat or email, you can get their input. All subscription plans have the ability to use them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Release History

If you’re still new to the entire email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars are available on this page. This ensures that the users are aware of the things they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Free and Pro. The main difference between these plans and the existing email marketing options is the amount of subscribers you’ll cater to. All plans have access to 24/7 customer support by chat, phone, or email.

Free Plan

With the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s watermark will appear every time you mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

In this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the data from your campaign in action and where they come from. In some way or other, these additional features will significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you own an online store and have access to essential vital features.

The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It’s still possible to work with the free plan when you don’t have the funds to purchase. The best part is that customer service is readily available. If you don’t have a marketing background Their Knowledge Base can give you enough details to help you understand that.

If you’re enrolled in an paid plan it’s priced reasonably. Not too much and you will make the most of the campaign you will develop.

Aweber is a great choice for email marketing tool for all businessmen and marketers.

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Frequently Asked Questions (FAQs) AWeber Release History

What is Aweber?

An email-based marketing service is a must for entrepreneurs as well as digital marketing. Whether you are a beginner or veteran you can make your campaign more visible to anyone who is interested. The company was established in 1998 and has helped businesses that were of any size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with different ECommerce websites like Shopify as well as CRM systems such as Salesforce, web builders such as Wix and WordPress and more. Certain of them may require a dedicated widget or additional programming to make the integration smooth.

Does Aweber have support for customers?

They can. The customer service of Aweber is available during business hours by phone, chat, or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times of the platform. For new users you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create up to 10 contacts through the form. If you can manually input the information manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. Once it is clicked “Deactivate,” it will be deleted on Aweber after 30 days. You are able to reactivate the list at any time.

How do campaigns work within Aweber?

Campaigns on Aweber are able to be implemented by a combination of subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber is added to your mailing list. If the subscriber is Tag Applied, the campaign would begin with the application of a tag to the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

There is none. Aweber has recently launched Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They are also planning to work together with Facebook Analytics as well.

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