ECommerce and Email Marketing go in tandem. In running an online store, you’re given the power to market the store in the way you wish to.
It may appear simple, but it’s not. Customers interact with you by using social media, interact with them reviewing blog posts and much more. There’s also the possibility of making a sale after the advertisement. One way to advertise is via email marketing.
These days, even the static newsletter is not enough to grab one’s interest. If you have a strategy to implement, you can say hi to Aweber.
This review will discuss Aweber and how the email marketing process works, as well as what you can do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Remove Confirmation Email Using Unbounce
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates might appear out of date
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing solution for both individuals and businesses. It permits users to design newsletters and campaigns for any service or product based upon HTML templates. As a platform that makes use of automation to create a more efficient campaign. When the email is sent to subscribers, you can view the details through their statistics.
Responsive Email Templates
Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified for an updated look. You can alter the colors as well as the font or style. When you can, coding your own template also works.
RSS to Email Templates
For bloggers who have a blog, you can transform the contents of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that work with an RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are the latest feature introduced in Aweber. They capture data, and no distracting elements are hindering the registration form. It’s just a way to let subscribers to fill in their information.
You can create the heading the font, style, and the color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used in conjunction with Google Analytics, it is not currently possible. It’s something they’ll need to work on as time goes by. Also, points for incorporating a landing page for the email marketing system at least.
AMP for Email
Aweber is a great alternative to making use of new technology such as AMP to send emails. AMP allows users to take decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content within the email itself. Consider live results from surveys and scores from sports games as well as weather updates and much more. The news is basically delivered to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It will determine which of your emails performs best, and it can be used as the one for any future emails.
It is attainable to discover details such as CTA when you alter a particular part of the design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools follow three variations as the standard for industry.
There’s no limitation in how the tests could go, giving freedom on the best strategy. A big thumbs up for Aweber!
Segmentation allows you to send a personalized and personal email to your intended audience. Aweber creates segments for any subject that is in your database. This includes emails that are opened, pages visited, link clicks, and so on.
To separate the data, you need go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to multiple segments at once. The issue is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
The reporting system of Aweber is a feature worthy of praise. It lets you monitor important statistics like open rate, click-throughs, and bounces.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Geographical information
- History of an individual’s activity
The data you collect this way can be utilized in future campaigns. Based on the type of campaign they are, you can make use of Aweber for more effective outcomes.
You can automate the marketing via email process by creating the sales funnels of your choice. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchase made, and so on. AWeber Remove Confirmation Email Using Unbounce
When a subscriber clicks a link, Aweber assigns a tag to the subscriber. Tags can be used to decide the emails that are sent to whom and when they are sent. This feature is also known as the “Aweber Campaigns.”
Creating an Subscriber List
Aweber allows you to build a list of up to 10 contacts using the form. Although you can manually enter the information, it’s possible to import them. It speeds up the process so you won’t feel the tension. They will accept the following file types when they import:
You have the decision of choosing an already-generated subject line or creating your own. In the event of creating one, you need to wait for verification by Aweber. Aweber team. It can take a full day or two days.
Customer Support and Knowledge Base
Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or via email, you’ll be able to have their help. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET from Monday to Friday. AWeber Remove Confirmation Email Using Unbounce
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are all available here. This makes sure that users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The main difference between these plans and other email marketing services is the amount of subscribers that you can cater to. All plans have access to 24/7 customer service via chat, phone or email.
In the Free Plan, you get access to Aweber for free. But, you’re limited to 500 subscribers on your list. The watermark of the company will appear each time you send an email. Features such as A/B testing will not be available, however, you can begin your marketing from here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure based on the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts Contact Aweber for a price
With this plan, you get access to A/B testing and additional essential features, such as marketing automation. You can also see the data from your campaign and see where they came from. In one way or another these features can greatly aid your marketing strategy.
In short, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to essential vital features.
The major selling points are its numerous templates including data segmentation, A/B testing, as well as a reporting system. It can still work well on the free plan even when you don’t have enough budget to spend on. The best part, the customer support is available 24/7. For those with no experience in marketing, their Knowledge Base can give you sufficient information to answer this.
When subscribed to an paid plan, it’s reasonably priced too. The cost is not excessive and you will make the most of the campaign you’ll make.
Aweber could be the best choice for email marketing platform for beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Remove Confirmation Email Using Unbounce
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs or digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to any potential audience. The company was established in 1998 and has helped companies that were of any size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce sites such as Shopify, CRM like Salesforce as well as web builders like Wix and WordPress and more. Some of them require an additional widget or coding to make the integration smooth.
Does Aweber have customer support?
They do. The customer service of Aweber is available during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance schedules for the platform. For new users, there’s a downloadable toolkit containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts using an online form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You must disable the list using the “Manage Lists” section. Once the list is deactivated, click “Deactivate,” it will be removed from Aweber after 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns within Aweber can work by a combination of subscribe or tag that is applied. When you subscribe, the campaign will start when someone joins your list. If it’s through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to integrate this feature with Google Analytics in due time. They also plan to work together with Facebook Analytics as well.