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ECommerce and Email Marketing go hand-in-hand. When you manage an online store, you’ll have the ability to promote your store the way you want to.

On paper, it might seem simple, but it’s not. It’s about engaging with customers, go through social media, review blog posts, and so on. There’s also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is via email marketing.

Nowadays, even a static newsletter isn’t enough to grab one’s attention. When you have a strategy to implement, you can say hi to Aweber.

This review will discuss Aweber, how it works with email marketing, and what you should do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Remove Unconfirmet

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes after publication
  • Some templates might appear outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber can be described as an email marketing service for both individuals and businesses. It permits users to design campaigns and newsletters for any service or product built on HTML templates. As an online platform that makes use of automation to create a simple campaign. Once the email has been sent to subscribers, you are able to view the information through their stats.

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified to give a modern look. You can alter the colors, font, or style. If you are able to code your own template which also works as well.

RSS for Email Templates

For those running a blog, you are able to transform the contents of the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” It can also be used on any type of content that has the existing RSS feed. It provides instant notifications to subscribers via email instead of going to the website.

There’s a caveat, however. There aren’t all templates for email that work with RSS feed.

If you decide to use the template, make certain to select one that works with them. If it is not, the template will still work without the templates.

Landing Page Builder

Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the registration form. It’s just a way to let subscribers to fill in their information.

The heading can be designed by you. You can choose the font and font, style and the color. Photos can be also used in this section to make the site look professional to potential subscribers.

This feature, however, cannot be tested through automatic A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Plus points for including on a landing page in an email-marketing platform at least.

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AMP for Email

Aweber has the advantage of making use of new technology such as AMP to send emails. AMP lets users take decisions that are not possible in conventional newsletters, such as making an appointment.

This incorporates the use of dynamic content within the email itself. Consider live results from surveys, sports game scores or weather updates, and much more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it can be used as the one for any future emails.

There is a possibility of locating information like CTA when you change an element or design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools adhere to three variations as the industry standard.

There’s no restriction on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to create a unique and personalized email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.

To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. The issue is when users choose to mix and match segments.

The method they use at the very least is to send emails to multiple lists. You can exclude lists from your mailing list, however, you cannot exclude individual segments.

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Analytics and Reporting

The reporting system of Aweber is an excellent feature that deserves praise. It lets you monitor important statistics like open rates and bounces. Click-throughs are also tracked.

There’s even the option to view helpful information like:

  • Email list growth over time
  • Methods to sign-up
  • Geographical information
  • History of an individual’s activity

The data you collect will be useful in future campaigns. Depending on what they do it is possible to use Aweber for better results.

Marketing Automation

You can automatize the email marketing process by creating yourself your personal sales flow charts. These are sent in response to users’ actions like email openings and clicks on links, website visits, sales made, etc. AWeber Remove Unconfirmet

If a subscriber clicks on a link, Aweber will set a tag to the subscriber. The tags will decide which emails are sent out to whom and when they are delivered. This feature is also known as “Aweber Campaigns.”

Making a Subscriber List

Aweber lets you create lists of up to 10 contacts using an online form. While you can manually input the details, it’s also feasible to upload them. This speeds up the process so you won’t feel the stress. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You can choose between making use of a pre-generated subject line , or making your own. In the event of creating one, you have to wait for verification by the Aweber team. It can take a full day or two.

Customer Support and Knowledge Base

Aweber’s customer service is different from other companies. Whether you’re on the phone or live chat or email, you can get their input. Every subscription plan can benefit from them. Email and live chat support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Remove Unconfirmet

If you’re still a novice to the email marketing industry, Aweber has a Knowledge Base. Tutorials, videos, and webinars can be found on this page. This makes sure that users know what they can accomplish in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can select from: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via phone, chat or email.

Free Plan

If you’re on the Free Plan, you get to use Aweber for free. However, you’re restricted to 500 subscribers on your list. The watermark of the company will appear every time you mail an email. Features like A/B testing won’t be usable, but you can start your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the amount of subscribers. Here they are as follows:

  • 0 – 500 contacts: $19.99/month
  • 501 – 2,500 contacts: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 Contacts – 25,000: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

In this plan, you’ll get access to A/B testing and more essential features like marketing automation. You can also view the results of your campaign as it is being implemented and also where they come from. In one way or another these features can greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and you get access to essential vital features.

The most important selling point is its many templates and data segmentation, as well as the A/B testing, and a reporting system. It is still possible to use on the free plan even in the absence of funds to purchase. The best part, the customer support is available 24/7. For those who have no marketing background the Knowledge Base can give you sufficient information to answer the basics.

If you’re enrolled in a paid subscription It’s affordable too. It’s not too expensive and you will benefit from the campaign you will make.

Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.

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Frequently Asked Questions (FAQs) AWeber Remove Unconfirmet

What is Aweber?

An email-based marketing service is a must for businesses or digital marketers. Whether you are a beginner or seasoned professional, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped companies that were of any size.

Is it possible to integrate Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with many ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and many more. Some of them will need the use of a specific widget or programming to facilitate the integration.

Does Aweber provide customer service?

They offer it. Customer support on Aweber is accessible during business hours via chat, phone or email. It also offers an in-house Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance schedules for the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts through a form. If you’re able to manually input the data manually.

Can you delete a list on Aweber?

Yes. You must disable the list using the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at anytime.

How do campaigns function within Aweber?

Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. If you subscribe, your campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will begin with the application of tags to identify the subscriber’s information.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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