ECommerce and Email Marketing go in tandem. When you manage the online business, you’re given the option of marketing the store however you would like to.
It may appear simple, but it’s not. You engage with customers, go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will discuss Aweber the way it works with email marketing, and what you should do.
Before you go on, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber, Remove Underline From Linke
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing platform for both individuals and businesses. It lets users create newsletters and campaigns for any service or product based upon HTML templates. Being an online platform that makes use of automation to make a streamlined campaign. When the email is sent to subscribers, you are able to view the information through their stats.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. While some of the templates are outdated but they can be modified to create a fresh style. You can change the color, font, or style. If you’re able, you can code your own template which also works as well.
RSS feed to Email Templates
If you run a blog, you are able to change the content from the RSS feed to newsletters via email. Aweber calls it the “Blog Broadcasts.” This can also work with any content with the existing RSS feed. It provides instant updates to subscribers via email, instead of visiting the site.
There’s a catch, though. There aren’t all templates for email that can be used with RSS feed.
When you select a template, be certain to select one that is compatible with them. If not, the template can be used without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They collect data and no distracting elements are blocking the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used to create a page that will look professional for potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. This is a feature that they will must work on in the future. Bonus points for having the landing page of in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters such as setting an appointment.
This incorporates the use of dynamic content in the email itself. Think live survey results, sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes emails to target a certain audience on your list. It checks which part performs best, and it can be utilized as the basis to send out future emails.
There is a possibility of locating information such as CTA when you alter an element or design. You can test this by trying out three different emails while mixing and match. Most email marketing tools follow three variants since it’s the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A huge thumbs up to Aweber!
Segmentation lets you send a personalized and personal email to your intended audience. Aweber creates segments on any topic within your database. This can include emails opened or viewed, pages visited, link clicks, etc.
To separate the data, you’ll need go to your “Manage Subscribers” section. Although Aweber cannot allow sending emails to different segments at the same time. The issue is when users select to mix and match segments.
The method they use at a minimum is to send emails to various lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.
You can also view helpful information like:
- Email list growth over time
- Sign-up methods
- Information about geography
- The history of an individual’s activities
The data you collect will be useful in future campaigns. Based on the type of campaign they are you could use Aweber to get better outcomes.
You can automate the email marketing process by creating your own sales flowcharts. They are sent out based on the actions of the user: emails opened or clicks on links, site visits, purchases made, and so on. AWeber, Remove Underline From Linke
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This feature is also known as “Aweber Campaigns.”
Creating a Subscriber List
Aweber allows you to create a list of up to 10 contacts using a form. While you can manually input the data, it is also possible to import them. It speeds the process and you don’t have to stress. They accept these file types for import:
You have the decision of making use of an already-generated subject line or making your own. Except when making one, you have to wait for confirmation by your Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what stands out from the rest. Whether you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use them. Live chat and email are available 24/7, and phone support is available between 8am and 8pm ET Monday to Friday. AWeber, Remove Underline From Linke
If you’re still a novice to the entire marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars are available here. This ensures that the users have an idea of what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber has two plans you can choose from: Pro and Free. The distinction between this plan and the existing email marketing options is the amount of customers you’ll cater to. All plans offer 24/7 customer support via phone, chat or email.
With the Free Plan, you get access to Aweber at no cost. But, you’re limited to 500 subscribers on your list. The company’s logo will appear every time you mail an email. Features such as A/B testing will not be available, however, you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- Contacts between 0 and 500: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you’ll get access to A/B testing as well as other essential features such as marketing automation. You will also be able to see the results of your campaign in action and where they come from. In some way or other the additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to the most essential features.
The major selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing, their Knowledge Base can give you sufficient information to answer the basics.
If you’re enrolled in an paid plan it’s priced reasonably. It’s not too expensive, and you can get the best out of the campaign you’ll create.
Aweber could be the best choice for email marketing platform for beginning marketing or businessperson alike.
Most Frequently asked questions (FAQs) AWeber, Remove Underline From Linke
What is Aweber?
The Aweber platform for email marketing is designed that is suitable for businesses or digital marketers. Whether you are a beginner or veteran you can help your campaign be more visible to any potential audience. The company was founded in 1998 and has helped companies of all sizes.
Does Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce sites like Shopify and CRMs such as Salesforce and web builders like Wix and WordPress, etc. Some of them will need the use of a specific widget or code to facilitate the integration.
Does Aweber offer customer service?
They offer it. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform you can download a toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create at least 10 contacts using an online form. If you can enter the information manually.
Can you delete a list on Aweber?
Yes. You can disable the list by visiting the “Manage Lists” section. After you click “Deactivate,” it will be deleted on Aweber within 30 days. You are able to reactivate the list at any time.
What are the campaigns that work in Aweber?
Campaigns within Aweber can be executed by a combination of subscribe or tag applied. If you subscribe, your campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will begin by applying tags to identify the subscriber’s details.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to add this feature to Google Analytics in due time. They are also planning to integrate together with Facebook Analytics as well.