ECommerce and Email Marketing go together. In running the online business, you have the option of marketing the store in the way you wish to.
On paper, it might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and much more. There is also the possibility of generating a sale in the wake of the advertisement. Another method of advertising is through email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.
This review will talk about Aweber and how email marketing works, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Replace Legacy Followup With Campaign
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- The creation of a newsletter could result in mistakes after publication
- Some templates could be old-fashioned.
- It isn’t able to be integrated with Google Analytics
Aweber provides an email-based marketing service that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service that are based upon HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. Once the email has been sent to subscribers, you are able to view the data through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable for an updated look. You can alter the colors, font, or style. If you’re able, you can code your own template also works.
RSS to Email Templates
For those running blogs, you can transform the contents of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the site.
There’s a caveat, however. Not all email templates work with RSS feed.
If you decide to use a template, be sure you choose one that can also work with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They capture data, and do not have distracting elements hindering the registration form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font, font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not possible at the moment. It’s something they’ll have to develop as time passes. Also, points for incorporating a landing page for in an email-marketing platform at least.
AMP for Email
Aweber has the advantage of making use of new technology such as AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and more. The news is basically delivered to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes newsletters to a specific group of people on your list. It checks which part is most effective, and can be used to determine the best option for any future emails.
It’s possible to find information like CTA when you alter a particular part of the design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow three variants since it’s the industry standard.
There is no limit on how the tests would take place, which gives you the freedom to choose the best strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any subject that is within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, and so on.
To separate the data, you need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The method they use at least is sending emails to various lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- The history of an individual’s activities
The information you gather will be useful in future campaigns. Depending on what they do, you can use Aweber for more effective results.
You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Replace Legacy Followup With Campaign
When a subscriber clicks a link, Aweber will set an email address for the subscriber. The tags will decide the emails that are sent to who and when they’re delivered. This particular feature is referred to as “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to create an unlimited list of 10 contacts using an online form. Although you can manually enter the information, it’s easy to transfer them. This speeds up the process so that you don’t experience the stress. It will accept these types of files when they import:
You have the option of making use of an already-generated subject line or making your own. In the event of creating one, you need to wait for confirmation by Aweber. Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. When you’re on the phone or live chat, or by email, you’ll have their help. Every subscription plan can benefit from these services. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Replace Legacy Followup With Campaign
If you’re still a novice to the entire email marketing industry, Aweber has a Knowledge Base. Videos, information and webinars are all available on this page. This will ensure that people have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to select from: Free and Pro. The distinction between this plan and other email marketing services is the number of subscribers you’ll be catering to. All plans offer 24/7 customer service via phone, chat, or via email.
In the Free Plan, you get to use Aweber without cost. But, you’re limited by 500 users on your account. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing may not be usable, but you can start your marketing from here.
To purchase the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts between 501 and 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing and more essential features like marketing automation. You will also be able to see the data from your campaign and see where they come from. In one way or another, these additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to the most essential features.
The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, and a reporting system. It can still work well with the free plan in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a marketing background the Knowledge Base can give you enough information to cover this.
If you’re enrolled in an paid plan, it’s reasonably priced too. Not too much, and you can get the best out of the campaign you will develop.
Aweber can be the go-to email marketing for any beginning marketer or businessperson.
Most Frequently asked questions (FAQs) AWeber Replace Legacy Followup With Campaign
What is Aweber?
Aweber is an email marketing platform designed for companies or digital marketers. No matter if you’re a beginner or veteran, you can help your campaign be more visible to anyone who is interested. The company was established in 1998 and has helped businesses regardless of size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber can be integrated into many ECommerce sites like Shopify and CRMs such as Salesforce, web builders such as Wix and WordPress and many more. Some of them require the use of a specific widget or coding to facilitate the integration.
Does Aweber provide customer support?
They do. Customer support on Aweber is accessible during business hours via chat, phone or email. Aweber also provides the company’s own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. It is possible to create up to 10 contacts using the form. If you’re able to, you could also input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by visiting the “Manage Lists” section. Once you click “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at any time.
How do campaigns work within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. If you subscribe, your campaign begins when someone joins your list. If through Tag Applied, the campaign would begin with the application of tags to identify the subscriber’s information.
Is Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also plan to integrate together with Facebook Analytics as well.