AWeber Reporting

aweber-review

ECommerce and Email Marketing go in tandem. When you manage your own online shop, you have the power to market the store however you would like to.

It might seem easy, but it isn’t. It’s about engaging with customers by using social media, interact with them, review blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.

Today, even a static newsletter isn’t enough to attract interest. If you have a plan to implement, you can say hi to Aweber.

This review will cover Aweber and how the email marketing process works, as well as what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Reporting

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • The interface for users can be difficult to navigate
  • A newsletter’s creation can result in errors when published
  • Some templates might appear out of date
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform for businesses and individuals. It lets users create newsletters and campaigns for any item or service based in HTML templates. As an online platform, it makes use of automation to create a simple campaign. Once the email has been sent to the subscribers, you can view the details through their statistics.

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Responsive Email Templates

Compared to its competitors, Aweber has over 700 HTML email templates to select from. While some designs are outdated, they can be customized to create a fresh appearance. You can tweak the colors as well as the font or style. If you are able to code your own template this is also possible.

RSS feed to Email Templates

For bloggers who have a blog, you are able to convert the content of your RSS feed into email newsletters. Aweber calls it “Blog Broadcasts.” It can also be used with any other content that has already an RSS feed. This provides immediate updates to subscribers via email instead of going to the website.

There’s a caveat, however. Some email template templates can be used with an RSS feed.

So when you choose a template, be sure to find one that works with them. If it is not, the template will still be used without the templates.

Landing Page Builder

Landing Pages are among the latest features that were added to Aweber. They capture data, and there are no distractions taking away from the registration form. All it does is allow subscribers to fill in their information.

You can design the heading, font, style, and color. Images can be utilized in this section to make the site look professional to potential subscribers.

But, this feature can’t be tested using automated A/B testing. If you also expect it to be integrated with Google Analytics, it is not currently possible. It’s something they’ll have to develop in the future. Also, points for incorporating a landing page for in an email-marketing platform, at a minimum.

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AMP for Email

Aweber offers the benefit of using new technologies like AMP for email. AMP allows users to take things that were not previously done in traditional newsletters such as setting an appointment.

This incorporates the use of dynamic content within the email itself. Consider live results from surveys as well as sports game scores, weather updates, and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It will determine which of your emails is most effective, and can be used to determine the best option to send out future newsletters.

It is attainable to discover details such as CTA when you change one particular aspect or design. You can try this by testing three emails as you mix and mix and match. The majority of email marketing tools use three variations as the standard for industry.

There’s no limitation on how the tests would go, giving freedom on the best approach. A big thumbs up for Aweber!

Data Segmentation

Segmentation lets you send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. The issue is when users choose the segments and then mix them.

The method they use at the very least is to send emails to multiple lists. Lists can be excluded from mailings, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting feature is a feature worthy of praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.

You can also look up useful information such as:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The information you get this way can be utilized in future campaigns. Based on what they accomplish you could utilize Aweber to get better outcomes.

Marketing Automation

You can automatize the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings and clicks on links, website visits, purchases made, and so on. AWeber Reporting

When a subscriber clicks the link, Aweber assigns a tag to the subscriber. The tags will determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them instead. This speeds up the process so you won’t feel the tension. It will accept these types of files when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line or creating your own. In the event of creating one, you need to wait for confirmation from the Aweber team. It can take a full day or two days.

Customer Support and Knowledge Base

Aweber’s customer support is what is different from other companies. When you’re on the phone or live chat, or email, you can receive their advice. All subscription plans have the ability to use these services. Email and live chat are available 24 hours a day, while phone support is available between 8am and 8pm ET, Monday through Friday. AWeber Reporting

If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found here. This ensures that the users have an idea of what they can do in their campaigns.

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Aweber Pricing Plans

Aweber has two plans you can choose from: Free and Pro. The difference here compared to other email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or email.

Free Plan

With the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The company’s logo will appear each time you mail an email. Features like A/B testing won’t be available, but you can begin your marketing efforts here.

Pro Plan

For the Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:

  • 1 – 500 contacts: $19.99/month
  • Contacts between 501 and 2,500: $29.99/month
  • 2,501 to 5,000 contacts: $49.99/month
  • 5,001 – 10,000 contacts: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts: Contact Aweber for a quote

With this plan, you will have access to A/B testing as well as other essential features such as marketing automation. You can also see the results of your campaign in action and where they came from. In one way or another the additional features will greatly aid your marketing strategy.

Conclusion

In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you own an online store and have access to vital features.

The main selling points are the numerous templates including data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of funds to purchase. The greatest part is that the customer support is available 24/7. If you don’t have a experience in marketing Their Knowledge Base can give you enough information to cover this.

If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll make the most of the campaign you’ll create.

Aweber could be the best choice for email marketing for any beginning marketing or businessperson alike.

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Commonly asked questions (FAQs) AWeber Reporting

What exactly is Aweber?

Aweber is an email marketing platform that is suitable for companies or digital marketers. If you’re a novice or seasoned professional, you can help your campaign be more visible to all potential customers. The company was founded in 1998 and helped companies of all sizes.

Can Aweber be integrated into third-party apps?

Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and more. Certain of them may require an additional widget or code to ensure seamless integration.

Does Aweber provide customer support?

They offer it. The customer service of Aweber is available during business hours by phone, chat or email. It also offers an in-house Knowledge Base where you can access information, video tutorials, live webinars, and scheduled maintenance times for the platform. For new users it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts with a form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. After the list is deactivated, click “Deactivate,” it will be deleted on Aweber in 30 days. You can reactivate the list at anytime.

What are the campaigns that work within Aweber?

Campaigns in Aweber can be executed in two ways: subscribe or tag applied. When you subscribe, the campaign begins when someone is added to your mailing list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s data.

Do Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to have this to Google Analytics in due time. They also have plans to integrate with Facebook Analytics as well.

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