ECommerce and Email Marketing go in tandem. In running an online store, you have the ability to promote your store however you would like to.
It could seem straightforward, but it’s actually not. It’s about engaging with customers, go through social media, review blog posts, and much more. There is also the possibility of making a sale following the advertisement. One method to promote is to use email marketing.
These days, even the static newsletters aren’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Resend To Non Open
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- A newsletter’s creation can result in mistakes when it is published
- Some templates could be old-fashioned.
- It is not compatible with Google Analytics
Aweber can be described as an email marketing platform for both individuals and businesses. It permits users to design campaigns and newsletters for any item or service that are based upon HTML templates. As an online platform, it makes use of automation to create a more efficient campaign. After the email is delivered to subscribers, you can view the data through their statistics.
Templates for responsive email
Comparatively to other providers, Aweber has over 700 HTML email templates to choose from. Although some templates are old but they can be modified to create a fresh appearance. You can change the color and fonts, or even the style. When you can, coding your own template this is also possible.
RSS to Email Templates
For bloggers who have blogs, you can transform the contents of your RSS feed into emails that you can send out. Aweber refers to it as “Blog Broadcasts.” It also works with any content with the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat. There aren’t all templates for email that can be used with an RSS feed.
If you decide to use the template, make sure to find one that can also work with them. If it is not, the template will still work without the templates.
Landing Page Builder
Landing Pages are among the latest features introduced in Aweber. They are designed to collect information, and do not have distracting elements taking away from the sign-up form. All it does is allow subscribers to give their details.
You can create the heading and font, style and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
This feature, however, cannot be tested using automated A/B testing. If you’re hoping that it to work in conjunction with Google Analytics, it is not yet possible. It’s something they’ll need to work on as time passes. Bonus points for having the landing page of the email marketing system at the very least.
AMP for Email
Aweber is a great alternative to using new technologies like AMP for email. AMP allows users to take decisions that are not possible in traditional newsletters like making an appointment.
It includes the use of dynamic content in the email itself. Think live survey results as well as sports game scores as well as weather updates and much more. In essence, the news comes to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific audience on your list. It will determine which of your emails is most effective, and can be used to determine the best option for any future emails.
There is a possibility of locating data such as CTA when you alter a particular part of the design. You can test this by trying out three emails , mixing and mix and match. Most email marketing tools adhere to 3 variants as it’s the standard for industry.
There’s no restriction in how the tests could take place, which gives you the freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation allows you to send a personal and customized email to your target audience. Aweber creates segments for any subject that is in your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you have to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments simultaneously. One issue that could arise is when users select to mix and match segments.
The solution they can use at least is sending emails to multiple lists. It is possible to exclude lists from your mailing list, however, you cannot exclude individual segments.
Reporting and Analytics
The reporting system of Aweber is an excellent feature that deserves praise. It provides vital information such as open rate bounces, click-throughs, as well as bounces.
There’s even the option to view helpful information like:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather here can be used for future campaigns. Depending on what they do you could use Aweber for better results.
You can automate the email marketing process by designing your own sales flowcharts. They are sent based on user actions: email opens and clicks on links, website visits, purchase made, etc. AWeber Resend To Non Open
When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will determine which emails are sent out to whom and when they are sent. This particular feature is referred to as “Aweber Campaigns.”
The process of creating an Subscriber List
Aweber lets you create an unlimited list of 10 contacts with an online form. Although you can manually enter the data, it is also easy to transfer them instead. It will speed up the process , so that you don’t experience the anxiety. It will accept these types of files when importing:
You can choose between making use of a pre-generated subject line or creating your own. Except when making one, you have to wait for verification by the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling, live chat, or by email, you’ll have their help. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is open from 8am to 8pm ET from Monday to Friday. AWeber Resend To Non Open
If you’re still a novice to the email marketing world, Aweber has a Knowledge Base. Information, video tutorials as well as webinars can be found here. This ensures that the users are aware of the things they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select between: Pro and Free. The main difference between these plans and other email marketing services is the number of subscribers you’ll cater to. All plans offer 24/7 customer service via chat, phone or email.
If you’re on the Free Plan, you get to use Aweber for free. But, you’re limited by 500 users on your account. The watermark of the company will appear each time you send an email. Features such as A/B testing will not be available, but you can begin your marketing here.
To purchase those who subscribe to the Pro Plan, there’s a pricing structure that is based on the amount of subscribers. The following are the prices for Pro Plan subscribers:
- 0 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 – 5,000 contacts: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 250,000 contacts Contact Aweber for a quote
In this plan, you’ll get access to A/B tests and additional essential features, such as marketing automation. You can also see the data from your campaign and see the source of these data. One way or another the additional features will significantly help in your marketing strategy.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and have access to the most essential features.
The most important selling point is its numerous templates, data segmentation, A/B testing, as well as a reporting system. It can still work well with the free plan in the absence of funds to purchase. The best part, customer service is readily available. For those with no prior experience in marketing the Knowledge Base can give you enough details to help you understand that.
If you are enrolled in a paid plan It’s affordable too. Not too much, and you can make the most of the campaign you make.
Aweber can be the go-to email marketing for any beginning businessmen and marketers.
Most Frequently asked questions (FAQs) AWeber Resend To Non Open
What exactly is Aweber?
The Aweber platform for email marketing is designed designed for entrepreneurs as well as digital marketing. No matter if you’re a beginner or veteran it is possible to make your campaign more visible to anyone who is interested. The company was founded in 1998 and has helped businesses that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber can be integrated into different ECommerce sites such as Shopify, CRM like Salesforce, web builders such as Wix and WordPress, etc. Some of them will need a dedicated widget or additional programming to make the integration smooth.
Does Aweber offer support for customers?
They do. The customer service of Aweber is available during business hours via phone, chat or via email. Aweber also has an in-house Knowledge Base where you can access information, video tutorials as well as live webinars. scheduled maintenance schedules for the platform. For users who are brand new you can download a toolkit with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create up to 10 contacts with the form. If you’re able to manually input the data manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list using the “Manage Lists” section. Once you click “Deactivate,” it will be removed from Aweber after 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: subscribe or tag applied. On Subscribe, the campaign will start when someone joins your list. If through Tag Applied, the campaign will begin with the application of an application tag on the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
It’s not true. Aweber has just announced Landing Pages on the platform. The company plans to have this to Google Analytics in due time. They also have plans to collaborate in conjunction with Facebook Analytics as well.