ECommerce and Email Marketing go in tandem. In running the online business, you’ll have the ability to promote your store in the way you wish to.
On paper, it may sound easy, but it isn’t. It’s about engaging with customers and go through social media reviewing blog posts and so on. There’s also the possibility of making a sale after the advertisement. Another method of advertising is through email marketing.
These days, even the static newsletters aren’t enough to grab one’s interest. If you have a strategy in your mind, send a message to Aweber.
This review will discuss Aweber and how it works with email marketing, and what you can do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you will want to read the rest of our article for a more comprehensive review.
Pros and Cons of Aweber AWeber Restore Deleted List
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- User-interface may be challenging to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber is an email marketing platform for businesses and individuals. It permits users to design campaigns and newsletters for any product or service based in HTML templates. Since it is a platform, it makes use of automation to create a more efficient campaign. Once the email has been delivered to subscribers, you are able to view the details through their statistics.
Responsive Email Templates
Compared to its competitors, Aweber has over 700 HTML email templates to choose from. While some designs are outdated but they can be modified to create a fresh appearance. You can alter the colors as well as the font or style. If you are able to code your own template also works.
RSS feed to Email Templates
For those running a blog, you are able to convert the content of the RSS feed to newsletters via email. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. This provides immediate notifications to subscribers via email instead of going to the website.
There’s a caveat. Not all email templates can be used with an RSS feeds.
When you select the template, make sure you choose one that works with them. If not, the template can still work without them.
Builder of the Landing Page
Landing Pages are the newer features added in Aweber. They collect data and there are no distractions blocking the sign-up form. It’s all it takes is to allow subscribers to give their details.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used in this section to make the site look professional to potential subscribers.
However, this feature cannot be tested using automated A/B testing. If you also expect it could be used in conjunction with Google Analytics, it is not possible at the moment. This is a feature that they will have to develop in the future. Plus points for including a landing page for in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of making use of new technology such as AMP for email. AMP lets users take things that were not previously done in conventional newsletters, such as making an appointment.
This incorporates the use of dynamic content in the email itself. Imagine live survey results as well as sports game scores as well as weather updates and many more. The news is basically delivered to you. Sounds familiar?
Also called Split Testing, Aweber optimizes newsletters to a specific segment of your subscribers. It determines which one is most effective, and is utilized as the basis to send out future email campaigns.
It’s possible to find information like CTA when you alter a particular part in the layout. It is possible to test this by trying out three different emails while mixing and match. The majority of email marketing tools use three variations as the industry standard.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the best approach. A huge thumbs up to Aweber!
Segmentation enables you to send a personalized and personal email to your targeted audience. Aweber creates segments on any topic in your database. This includes emails opened or viewed, pages visited, link clicks, etc.
To segment the data, you’ll need to visit your “Manage Subscribers” section. Although Aweber will not allow you to send emails to different segments simultaneously. One issue that could arise is when users select the segments and then mix them.
The solution they can use at a minimum is to send emails to multiple lists. You can exclude lists from a mailing, but it is impossible to exclude segments of a list.
Analytics and Reporting
Aweber’s reporting feature is a feature worthy of praise. It provides vital information like open rates bounces, click-throughs, as well as bounces.
There’s even the option to look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- History of an individual’s activity
The information you gather this way can be utilized in future campaigns. Based on what they accomplish it is possible to make use of Aweber for more effective results.
You can automate the marketing via email process by designing the sales funnels of your choice. They are sent out based on users’ actions like email openings and clicks on links, website visits, purchase made, and so on. AWeber Restore Deleted List
When a subscriber clicks a link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making the Subscriber List
Aweber allows you to build a list of up to 10 contacts using an online form. Although you can manually enter the information, it’s feasible to upload them. It speeds up the process so you don’t have to tension. They will accept the following file types when they import:
You have the option of using a pre-generated subject line , or creating your own. Except when making one, you must wait for confirmation from your Aweber team. It can take a day or two.
Customer Support & Knowledge Base
Aweber’s customer support is what sets it apart from the other. If you’re calling or live chat or email, you can get their input. All subscription plans can use them. Live chat and email support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Restore Deleted List
If you’re still a novice to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars are all available here. This will ensure that people know what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Pro and Free. The distinction between this plan and other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer support via chat, phone, or via email.
If you’re on the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s watermark will appear every time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
To purchase the Pro Plan, there’s a pricing structure for the amount of subscribers. These are as follows:
- Contacts between 0 and 500: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 to 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also view the results of your campaign and see the source of these data. In one way or another the additional features will greatly aid your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you run an online store and have access to vital features.
The most important selling point is its numerous templates including data segmentation, A/B testing, and reporting system. It’s still possible to work on the free plan even when you don’t have the funds to purchase. The best part, customer service is readily available. For those with no marketing background Their Knowledge Base can give you enough details to help you understand this.
When subscribed to a paid plan it’s priced reasonably. The cost is not excessive and you will benefit from the campaign you create.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly Asked Questions (FAQs) AWeber Restore Deleted List
What exactly is Aweber?
The Aweber platform for email marketing is designed for businesses and digital marketers. If you’re a novice or seasoned professional it is possible to help your campaign be more visible to all potential customers. The company was established in 1998, and it helped companies that were of any size.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with various ECommerce sites such as Shopify as well as CRM systems such as Salesforce as well as web builders such as Wix and WordPress and more. Some of them will need an additional widget or programming to make the integration smooth.
Does Aweber have customer support?
They offer it. The customer service of Aweber is available during business hours via chat, phone, or email. It also offers its own Knowledge Base where you can learn more about the platform, videos, live webinars, and scheduled maintenance times for the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types when it imports. You can create as many as 10 contacts with a form. If you can enter the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list by visiting the “Manage Lists” section. Once it is clicked “Deactivate,” it will be removed from Aweber within 30 days. You can reactivate the list at anytime.
How do campaigns function in Aweber?
Campaigns on Aweber can be executed in two ways: on subscribe or tag that is applied. When you subscribe, the campaign will begin when a subscriber joins your list. If the subscriber is Tag Applied, the campaign would begin when the system uses a tag to the subscriber’s data.
Do Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to work in conjunction with Facebook Analytics as well.