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aweber-review

ECommerce and Email Marketing go together. In running the online business, you’re given the power to market the store the way you want to.

On paper, it might seem straightforward, but it’s actually not. Customers interact with you and go through social media reviewing blog posts and more. There’s also the possibility of making a sale following the advertisement. One way to advertise is through email marketing.

Today, even a static newsletter is not enough to grab one’s attention. If you have a plan in your mind, send a message to Aweber.

This review will talk about Aweber and how email marketing works, and what you need to do.

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Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Return To The Last Page Link

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • The creation of a newsletter could result in mistakes when it is published
  • Some templates could be old-fashioned.
  • It is not compatible with Google Analytics

Aweber Features

Aweber can be described as an email marketing platform that is available to both businesses and individuals. It lets users create newsletters and campaigns for any item or service built upon HTML templates. Being an online platform, it makes use of automation to make a streamlined campaign. After the email is sent to recipients, you can look at the data through their statistics.

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Templates for responsive email

Compared to its competitors, Aweber has over 700 HTML email templates that you can choose from. While some of the templates are outdated however, they are customizable to give a modern appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS to Email Templates

For bloggers who have blogs, you can transform the contents of the RSS feed to emails that you can send out. Aweber calls it “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This gives instant notifications to subscribers via emails instead of the site.

There’s a caveat, however. Not all email templates can be used with an RSS feed.

If you decide to use the template, make sure to find one that can also work with them. If not, the template can still work without them.

Builder of the Landing Page

Landing Pages are the latest feature that were added to Aweber. They collect data and no distracting elements are taking away from the sign-up form. It’s all it takes is to allow subscribers to give their details.

You can create the heading, font, style, and the color. Images can be utilized here to make the page appear professional to prospective subscribers.

But, this feature can’t be evaluated using automatic A/B testing. If you’re also anticipating it could be used with Google Analytics, it is not yet possible. This is a feature that they will have to develop as time goes by. Also, points for incorporating the landing page of the email marketing system, at a minimum.

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AMP for Email

Aweber is a great alternative to using new technologies like AMP for email. AMP lets users take things that were not previously done in traditional newsletters like making an appointment.

It includes the use of dynamic content within emails themselves. Imagine live survey results and scores from sports games, weather updates, and many more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also called Split Testing, Aweber optimizes emails to target a certain group of people on your list. It determines which one performs best, and it will be utilized as the basis to send out future email campaigns.

There is a possibility of locating information such as CTA when you alter one particular aspect or design. You can try this by testing three different emails while mixing and mix and match. Most email marketing tools follow three variants since it’s the standard for industry.

There’s no limitation on how the tests would take place, which gives you the freedom to choose the most effective strategy. A big thumbs up for Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your target audience. Aweber creates segments on any topic in your database. This includes emails opened, pages visited, link clicks, etc.

To separate the data, you’ll need to go to”Manage Subscribers” or the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users select and mix segments.

The method they use at least is sending emails to various lists. It is possible to exclude lists from a mailing, but you cannot exclude individual segments.

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Analytics and Reporting

Aweber’s reporting system is a feature worthy of praise. You monitor vital statistics like open rates, click-throughs, and bounces.

You can also view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • The history of an individual’s activities

The data you collect this way can be utilized for future campaigns. Depending on what they do, you can make use of Aweber to get better outcomes.

Marketing Automation

You can automate the email marketing process by creating the sales funnels of your choice. They are sent based on users’ actions like email openings, link clicks, site visits, purchase made, and so on. AWeber Return To The Last Page Link

If a subscriber clicks on the link, Aweber will set an email address for the subscriber. Tags can be used to determine which emails are sent out to who and when they’re delivered. This feature is also known as “Aweber Campaigns.”

The process of creating an Subscriber List

Aweber allows you to create a list of up to 10 contacts with the form. While you can manually input the details, it’s also easy to transfer them instead. This speeds up the process , so you don’t have to tension. They will accept the following file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the decision of using a pre-generated subject line , or making your own. In the event of creating one, you need to wait for confirmation by your Aweber team. It could take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. If you’re calling or live chat, or by email, you’ll get their input. All subscription plans have the ability to use these services. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Return To The Last Page Link

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Videos, information as well as webinars can be found here. This makes sure that users are aware of the things they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber offers two plans to select from: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer service via chat, phone or via email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. But, you’re limited up to 500 people on the list. The watermark of the company will appear each time you make an electronic mail. Features such as A/B testing will not be available, however, you can begin your marketing here.

Pro Plan

To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure that is based on the number of subscribers. The following are the prices for Pro Plan subscribers:

  • 0 – 500 contacts: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 250,000 contacts Contact Aweber for a price

With this plan, you will have access to A/B testing and other essential features such as marketing automation. You can also view the results of your campaign as it is being implemented and also where they came from. One way or another these features can assist you in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid email marketing platform. This is most helpful when you manage an online shop and you have access to the most essential features.

The main selling points are its numerous templates, data segmentation, A/B testing, and a reporting system. It can still work well on the free plan even when you don’t have the budget to invest in. The best part, customer service is readily available. For those who have no marketing background the Knowledge Base can give you enough information to cover this.

If you’re enrolled in a paid plan, it’s reasonably priced too. The cost is not excessive, and you can benefit from the campaign you make.

Aweber is a great choice for email marketing for any beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) AWeber Return To The Last Page Link

What exactly is Aweber?

The Aweber platform for email marketing is designed that is suitable for companies as well as digital marketing. Whether you are a beginner or seasoned professional, you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and has helped businesses that were of any size.

Can Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into many ECommerce sites like Shopify, CRM like Salesforce and web builders like Wix and WordPress and many more. Some of them will need the use of a specific widget or coding to facilitate the integration.

Does Aweber have customer support?

They can. The customer service of Aweber is accessible during business hours via phone, chat, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance times for the platform. For those who are new to the platform, there’s a downloadable toolkit with strategies and other documents for running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types for import. You can make up to 10 contacts through the form. If you’re able to enter the data manually.

Can you delete a list on Aweber?

Yes. You can deactivate the list using the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns within Aweber are able to be implemented by a combination of subscribe or tag applied. When you subscribe, the campaign will begin when a subscriber joins your list. If it’s through Tag Applied, the campaign will begin when the system uses tags to identify the subscriber’s information.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has recently launched Landing Pages on the platform. Aweber plans to add this feature to Google Analytics in due time. They also have plans to integrate in conjunction with Facebook Analytics as well.

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