AWeber Review 2021

aweber-review

ECommerce and Email Marketing go together. In running an online store, you’ll have the option of marketing the store in the way you wish to.

On paper, it may appear simple, but it’s not. Customers interact with you, go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One way to advertise is via email marketing.

These days, even the static newsletter is not enough to grab one’s interest. When you have a strategy in your mind, send a message to Aweber.

This review will discuss Aweber the way email marketing works, and what you can do.

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Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. Afterward, you’ll want to read the rest of our article for a more comprehensive review of AWeber.

Pros and Pros and Aweber AWeber Review 2021

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • It can be difficult for users to navigate
  • Creating a newsletter may form mistakes when it is published
  • Some templates could be outdated
  • It is not compatible with Google Analytics

Aweber Features

Aweber provides an email-based marketing platform for businesses and individuals. It lets users create campaigns and newsletters for any service or product that are based on HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. After the email is delivered to subscribers, you can view the information through their stats.

AWeber Review 2021

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Templates for Responsive Emails

In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old however, they are customizable for an updated appearance. You can alter the colors as well as the font or style. If you’re able, you can code your own template also works.

RSS for Email Templates

For those running blogs, you can change the content from an RSS feed in emails that you can send out. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has the existing RSS feed. It provides instant updates to subscribers via email instead of going to the site.

There’s a caveat, however. Some email template templates are compatible with an RSS feed.

So when you choose the template, make sure to find one that is compatible with them. If you don’t, the template could still be used without them.

Landing Page Builder

Landing Pages are the latest feature introduced in Aweber. They collect data and no distracting elements are hindering the registration form. It’s just a way to let users to provide their information.

You can design the heading, font, style, and color. Photos can also be used to create a page that will look professional to potential subscribers.

This feature, however, cannot be evaluated using automatic A/B testing. If you’re also anticipating it to work by Google Analytics, it is not currently possible. It’s a feature they need to work on as time goes by. Also, points for incorporating the landing page of an email marketing platform at the very least.

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AMP for Email

Aweber has the advantage of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.

It also combines using dynamic content in emails themselves. Think live survey results, sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular audience on your list. It checks which part performs best, and it can be utilized as the basis for any future email campaigns.

It is attainable to discover information such as CTA when you alter a particular part of the design. You can try this by testing three different emails while mixing and mix and match. The majority of email marketing tools use 3 variants as it’s the standard for industry.

There is no limit on how the tests would go, giving freedom on the best strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you’ll need to go to your “Manage Subscribers” section. However, Aweber won’t let you send emails to multiple segments at once. One problem that can happen is when users select to mix and match segments.

The workaround they have at least is sending emails to various lists. It is possible to exclude lists from a mailing, but it is impossible to exclude segments of a list.

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Reporting and Analytics

Aweber’s reporting system is an excellent feature that deserves praise. You monitor vital statistics such as open rate, click-throughs, and bounces.

There’s also the option to view helpful information like:

  • Email list growth over time
  • Methods for signing up
  • Geographical information
  • An individual’s history of activities

The information you get here can be used for future campaigns. Based on what they accomplish, you can use Aweber for better outcomes.

Marketing Automation

You can automate the marketing via email process by creating yourself your personal sales flow charts. They are sent based on the actions of the user: emails opened and clicks on links, website visits, purchase made, and so on. AWeber Review 2021

When a subscriber clicks the link, Aweber will set a tag to the subscriber. The tags will determine the emails that are sent to whom and when they are sent. This specific feature is known as the “Aweber Campaigns.”

Creating the Subscriber List

Aweber allows you to build an unlimited list of 10 contacts via an online form. While you can manually input the information, it’s feasible to upload them instead. It will speed up the process , so you don’t have to stress. They accept these file types when importing:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of using a pre-generated subject line , or creating your own. Except when making one, you need to wait for confirmation from your Aweber team. It can take a day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what stands out from the rest. Whether you’re on the phone or live chat, or by email, you’ll have their help. All subscription plans have the ability to use these services. Chat and emails are accessible 24/7. Phone support is open from 8am to 8pm ET Monday to Friday. AWeber Review 2021

If you’re still new to the marketing via email, Aweber has a Knowledge Base. Information, video tutorials and webinars can be found on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to select from: Pro and Free. The difference here compared to other email marketing services is the number of subscribers that you can cater to. All plans offer 24/7 customer service via chat, phone, or email.

Free Plan

With the Free Plan, you get to use Aweber at no cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear each time you’ll mail an email. Features like A/B testing may not be usable, but you can begin your marketing efforts here.

Pro Plan

To purchase the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 Contacts – 5,000: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 to 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

With this plan, you get access to A/B testing as well as more essential features like marketing automation. You will also be able to see the results of your campaign and see the source of these data. In one way or another these features can significantly help in your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. It is particularly useful when you manage an online shop and have access to vital features.

The most important selling point is its numerous templates and data segmentation, as well as the A/B testing, as well as a reporting system. It is still possible to use on the free version even when you don’t have enough funds to purchase. The best part is that service for customers is always available. For those with no prior experience in marketing the Knowledge Base can give you sufficient information to answer the basics.

When subscribed to a paid plan It’s affordable too. It’s not too expensive, and you can benefit from the campaign you’ll develop.

Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.

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Most Frequently Asked Questions (FAQs) AWeber Review 2021

What is Aweber?

An email-based marketing service is a must designed for entrepreneurs as well as digital marketing. Whether you are a beginner or experienced you can increase the visibility of your campaign to all potential customers. The company was founded in 1998 and helped companies of all sizes.

Does Aweber be integrated into third-party apps?

Yes. Aweber can be integrated into various ECommerce sites like Shopify as well as CRM systems such as Salesforce, web builders like Wix and WordPress, etc. Some of them will need an additional widget or coding to facilitate the integration.

Does Aweber offer customer support?

They offer it. Customer service on Aweber is available during working hours by phone, chat or via email. It also offers its own Knowledge Base where you can learn more about the platform, videos as well as live webinars. scheduled maintenance times of the platform. For those who are new to the platform it offers a toolkit that can be downloaded containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types when importing. You can create as many as 10 contacts with an online form. If you are able manually input the information manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. When you click “Deactivate,” it will be deleted from Aweber in 30 days. You are able to reactivate the list at anytime.

What are the campaigns that work in Aweber?

Campaigns on Aweber can be executed in two ways: subscribe or tag that is applied. When you subscribe, the campaign begins when someone signs up to the list. If the subscriber is Tag Applied, the campaign will start when the system uses a tag to the subscriber’s details.

Is Landing Pages in Aweber integrated with Google Analytics?

No. Aweber has just announced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to work in conjunction with Facebook Analytics as well.

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