ECommerce and Email Marketing go in tandem. If you own an online store, you have the option of marketing the store however you would like to.
On paper, it may seem easy, but it isn’t. It’s about engaging with customers, go through social media, review blog posts, and more. You also have the chance of generating a sale in the wake of the advertisement. Another method of advertising is to use email marketing.
Nowadays, even a static newsletters aren’t enough to grab one’s attention. If you have a plan to implement, you can say hi to Aweber.
This review will cover Aweber the way it works with email marketing, and what you need to do.
Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Reviews Costs
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- The interface for users can be difficult to navigate
- Creating a newsletter may form mistakes when it is published
- Some templates may look out of date
- It is not compatible with Google Analytics
Aweber provides an email-based marketing service for both individuals and businesses. It permits users to design newsletters and campaigns for any product or service built on HTML templates. Being an online platform that makes use of automation to create a more efficient campaign. Once the email has been sent to the subscribers, you are able to view the information through their stats.
Templates for responsive email
In comparison to its rivals, Aweber has over 700 HTML email templates to choose from. While some designs are outdated however, they are customizable for an updated style. You can change the color as well as the font or style. If you’re able, you can code your own template this is also possible.
RSS for Email Templates
For those running a blog, you can convert the content of your RSS feed into email newsletters. Aweber calls it the “Blog Broadcasts.” This can also work with any other content that has an existing RSS feed. This gives instant updates to subscribers via emails instead of the website.
There’s a caveat. There aren’t all templates for email that work with RSS feeds.
If you decide to use the template, make sure to find one that can also work with them. If not, the template can be used without them.
Landing Page Builder
Landing Pages are the newer features introduced in Aweber. They collect data and do not have distracting elements hindering the sign-up form. All it does is allow subscribers to give their details.
You can design the heading the font, style, and the color. Photos can be also used to create a page that will look professional to potential subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re hoping that it could be used in conjunction with Google Analytics, it is not possible at the moment. It’s a feature they have to develop in the future. Also, points for incorporating on a landing page the email marketing system at the very least.
AMP for Email
Aweber has the advantage of utilizing new technology like AMP for email. AMP lets users make decisions that are not possible in traditional newsletters such as setting an appointment.
It includes the use of dynamic content in an email. Consider live results from surveys, sports game scores or weather updates, and much more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It checks which part performs best, and it will be used to determine the best option for future email campaigns.
There is a possibility of locating data like CTA when you change an element or design. It is possible to test this by trying out three emails as you mix and mix and match. Most email marketing tools follow 3 variants as it’s the standard for industry.
There’s no restriction regarding how tests will be conducted, allowing for freedom to choose the best approach. A large thumbs-up to Aweber!
Segmentation enables you to send a personalized and personal email to your intended audience. Aweber creates segments on any subject that is within your database. This can include emails opened by users, pages visited, clicks on links, clicks, etc.
To segment the data, you need to go to”Manage Subscribers” or the “Manage Subscribers” section. However, Aweber will not allow you to send emails to multiple segments at once. One issue that could arise is when users choose and mix segments.
The solution they can use at a minimum is to send emails to several lists. It is possible to exclude lists from your mailing list, however, you can’t exclude specific segments.
Reporting and Analytics
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate and bounces. Click-throughs are also tracked.
There’s also the option to see useful information, such as:
- Email list growth over time
- Sign-up methods
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Depending on what they do you could make use of Aweber for more effective outcomes.
You can automate the email marketing process by creating the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, etc. AWeber Reviews Costs
When a subscriber clicks an email link, Aweber assigns an email address for the subscriber. Tags can be used to decide the emails that are sent to who and when they’re sent. This particular feature is referred to as the “Aweber Campaigns.”
Making an Subscriber List
Aweber allows you to build an unlimited list of 10 contacts via an online form. Although you can manually enter the data, it is also feasible to upload them. It will speed the process and that you don’t experience the tension. They accept these file types when they import:
You can choose between using an already-generated subject line or creating your own. In the event of creating one, you have to wait for confirmation from the Aweber team. It can take a full day or two days.
Customer Support & Knowledge Base
Aweber’s customer service is different from other companies. If you’re calling or live chat, or via email, you’ll be able to receive their advice. All subscription plans have the ability to use them. Chat and emails support is available 24/7, and phone support is available from 8am-8pm ET from Monday to Friday. AWeber Reviews Costs
If you’re still new to the whole marketing via email, Aweber has a Knowledge Base. Tutorials, videos and webinars are available on this page. This ensures that the users have an idea of what they can do in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Pro and Free. The distinction between this plan and existing email marketing services is the amount of customers you’ll be catering to. All plans offer 24/7 customer service via chat, phone or email.
With the Free Plan, you get to use Aweber without cost. However, you’re only limited up to 500 people on the list. The watermark of the company will appear every time you make an electronic mail. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
In those who subscribe to the Pro Plan, there’s a pricing structure that is based on the number of subscribers. These are as follows:
- 1 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 – 25,000 contacts: $149.99/month
- More than 25000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B tests and additional essential features, such as marketing automation. You can also view the data of your own campaign and see where they come from. In some way or other these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid email marketing platform. It’s especially useful if you manage an online shop and have access to the most essential features.
The main selling points are its many templates and data segmentation, as well as the A/B testing, and reporting system. It is still possible to use on the free plan even in the absence of budget to invest in. The best part, service for customers is always available. For those who have no marketing background the Knowledge Base can give you enough information to cover that.
If you’re enrolled in an paid plan it’s priced reasonably. The cost is not excessive but you’ll get the best out of the campaign you’ll create.
Aweber can be the go-to email marketing tool for all marketer or businessperson.
Commonly asked questions (FAQs) AWeber Reviews Costs
What is Aweber?
An email-based marketing service is a must designed for companies or digital marketers. No matter if you’re a beginner or seasoned professional it is possible to increase the visibility of your campaign to any potential audience. The company was founded in 1998 and helped businesses that were of any size.
Is it possible to integrate Aweber be integrated into third-party apps?
Yes. Aweber is able to be integrated with various ECommerce websites like Shopify, CRM like Salesforce, web builders like Wix and WordPress and many more. Some of them require a dedicated widget or additional coding to ensure seamless integration.
Does Aweber have customer service?
They do. Customer service on Aweber is accessible during business hours via phone, chat or via email. It also offers the company’s own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform it offers a toolkit that can be downloaded with strategies and other documents for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when importing. You can make up to 10 contacts with a form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be deleted on Aweber after 30 days. The list can be reactivated at any time.
What are the campaigns that work in Aweber?
Campaigns on Aweber are able to be implemented in two ways: on subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin by applying a tag to the subscriber’s data.
Are Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. Aweber plans to integrate this feature with Google Analytics in due time. They also plan to work with Facebook Analytics as well.