ECommerce and Email Marketing go together. If you own an online store, you have the option of marketing the store the way you want to.
On paper, it may seem straightforward, but it’s actually not. You engage with customers, go through social media and blog posts, and so on. There’s also the possibility of making a sale after the advertisement. One method to promote is via email marketing.
Today, even a static newsletter is not enough to draw interest. If you have a plan in mind, say hello to Aweber.
This review will talk about Aweber, how email marketing works, and what you need to do.
Before you continue, you may want to check out this video by Jaime Resendiz on YouTube that gives a quick overview. After, you will want to read the rest of the article for a more comprehensive review.
Pros and Pros and Aweber AWeber Rss Broadcasts Adding Feed Item Image
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP for email
- It can be difficult for users to navigate
- Creating a newsletter may form mistakes after publication
- Some templates may look old-fashioned.
- It is not compatible with Google Analytics
Aweber provides an email-based marketing solution for businesses and individuals. It allows users to create newsletters and campaigns for any product or service based on HTML templates. As a platform, it makes use of automation to create a simple campaign. When the email is delivered to recipients, you can look at the details through their statistics.
Templates for responsive email
Compared to its competitors, Aweber has over 700 HTML email templates to select from. Although some templates are old but they can be modified for an updated look. You can change the color and fonts, or even the style. When you can, coding your own template which also works as well.
RSS to Email Templates
For those running a blog, you can convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” It can also be used with any content with the existing RSS feed. This provides immediate updates to subscribers via email, instead of visiting the website.
There’s a caveat, however. There aren’t all templates for email that can be used with RSS feed.
If you decide to use the template, make sure you choose one that works with them. If it is not, the template will still be used without them.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They are designed to collect information, and there are no distractions hindering the sign-up form. All it does is allow users to provide their information.
The heading can be designed by you. You can choose the font the font, style, and color. Photos can also be used in this section to make the site appear professional to prospective subscribers.
However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work with Google Analytics, it is not possible at the moment. This is a feature that they will need to work on in the future. Plus points for including a landing page for an email marketing platform at the very least.
AMP for Email
Aweber is a great alternative to utilizing new technology like AMP for email. AMP lets users take decisions that are not possible in traditional newsletters such as setting an appointment.
It also combines using dynamic content within an email. Think live survey results as well as sports game scores, weather updates, and more. In essence, the news comes to you. Sounds familiar?
Also referred to as Split Testing, Aweber optimizes emails to target a certain segment of your subscribers. It checks which part performs best, and it will be used to determine the best option for future email campaigns.
It is attainable to discover data like CTA when you alter an element of the design. It is possible to test this by experimenting with three emails as you mix and mix and match. Most email marketing tools adhere to three variants since it’s the industry standard.
There’s no restriction regarding how tests will go, giving freedom on the best approach. A large thumbs-up to Aweber!
Segmentation lets you create a unique and personalized email to your intended audience. Aweber creates segments for any subject within your database. This includes emails that are opened by users, pages visited, clicks on links, clicks, etc.
To divide the data, you need go to the “Manage Subscribers” section. While Aweber won’t let you send emails to different segments at the same time. One issue that could arise is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to several lists. Lists can be excluded from your mailing list, however, you cannot exclude individual segments.
Analytics and Reporting
Aweber’s reporting system is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Information about geography
- An individual’s history of activities
The information you gather will be useful in future campaigns. Based on what they accomplish you could make use of Aweber to get better results.
You can automate the marketing via email process by designing your own sales flowcharts. They are sent based on the actions of the user: emails opened or clicks on links, site visits, purchases made, etc. AWeber Rss Broadcasts Adding Feed Item Image
If a subscriber clicks on an email link, Aweber assigns tags for the subscriber. The tags will decide the emails that are sent to whom and when they are delivered. This particular feature is referred to as the “Aweber Campaigns.”
The process of creating a Subscriber List
Aweber allows you to build a list of up to 10 contacts via a form. While you can manually input the details, it’s also possible to import them instead. It will speed up the process so you don’t have to anxiety. It will accept these types of files when they import:
You have the option of using a pre-generated subject line or creating your own. Except when making one, you have to wait for confirmation by the Aweber team. It could take a day or two days.
Customer Support & Knowledge Base
The customer service of Aweber is what sets it apart from the other. Whether you’re on the phone, live chat, or email, you can receive their advice. Every subscription plan can benefit from them. Live chat and email are accessible 24/7. Phone support is available from 8am-8pm ET from Monday to Friday. AWeber Rss Broadcasts Adding Feed Item Image
If you’re still a novice to the whole email marketing world, Aweber has a Knowledge Base. Videos, information as well as webinars are all available on this page. This will ensure that people know what they can accomplish in their marketing campaigns.
Aweber Pricing Plans
Aweber has two plans to select from: Free and Pro. The distinction between this plan and the existing email marketing options is the number of subscribers that you can cater to. Each plan comes with 24/7 customer support via phone, chat or email.
In the Free Plan, you get to use Aweber for free. However, you’re only limited up to 500 people on the list. The company’s logo will be present every time you’ll make an electronic mail. Features like A/B testing won’t be available, however, you can begin your marketing from here.
For the Pro Plan, there’s a pricing structure based on the number of subscribers. The following are the prices for Pro Plan subscribers:
- 1 – 500 contacts: $19.99/month
- Contacts ranging from 501 to 2,500: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- Contacts between 5,001 and 10,000: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a quote
With this plan, you get access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign in action and the source of these data. In some way or other, these additional features will assist you in your marketing plan.
In short, Aweber is a solid platform for marketing via email. It’s especially useful if you manage an online shop and you have access to vital features.
The major selling points are its many templates including data segmentation, A/B testing, and reporting system. It can still work well with the free plan when you don’t have the budget to spend on. The greatest part is that customer service is readily available. If you don’t have a prior experience in marketing, their Knowledge Base can give you enough details to help you understand this.
If you’re enrolled in a paid subscription, it’s reasonably priced too. It’s not too expensive but you’ll make the most of the campaign you’ll make.
Aweber is a great choice for email marketing for any beginning marketer or businessperson.
Commonly asked questions (FAQs) AWeber Rss Broadcasts Adding Feed Item Image
What is Aweber?
The Aweber platform for email marketing is designed for businesses or digital marketers. If you’re a novice or veteran it is possible to make your campaign more visible to any potential audience. The company was founded in 1998, and it helped businesses regardless of size.
Is it possible to integrate Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with many ECommerce websites like Shopify and CRMs such as Salesforce and web builders such as Wix and WordPress, etc. Certain of them may require a dedicated widget or additional programming to make the integration smooth.
Does Aweber provide customer service?
They can. Customer support on Aweber is available during working hours by phone, chat or email. Aweber also has its own Knowledge Base where you can get information, videos tutorials webcasts live, as well as scheduled maintenance schedules for the platform. For those who are new to the platform, there’s a downloadable toolkit that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber accepts XLS, XLSX, CSV, TSV, TXT file types when it imports. You can make as many as 10 contacts using a form. If you are able manually input the data manually.
Can you delete a list on Aweber?
Yes. You have to remove the list using the “Manage Lists” section. When it is clicked “Deactivate,” it will be deleted on Aweber in 30 days. The list can be reactivated at anytime.
What are the campaigns that work within Aweber?
Campaigns on Aweber can work in two ways: subscribe or tag that is applied. If you subscribe, your campaign will begin when a subscriber is added to your mailing list. If through Tag Applied, the campaign will begin with the application of a tag to the subscriber’s data.
Is Landing Pages in Aweber integrated with Google Analytics?
No. Aweber has just announced Landing Pages on the platform. The company is planning to integrate this feature with Google Analytics in due time. They also have plans to collaborate together with Facebook Analytics as well.