ECommerce and Email Marketing go together. In running the online business, you’ll have the ability to promote your store the way you want to.
It may seem easy, but it isn’t. You engage with customers, go through social media, review blog posts, and so on. You also have the chance of making a sale following the advertisement. One method to promote is to use email marketing.
Nowadays, even a static newsletter is not enough to grab one’s interest. When you have a strategy to implement, you can say hi to Aweber.
This review will cover Aweber the way email marketing works, and what you should do.
Before you continue, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick overview. After, you’ll want to read the rest of the article for a more comprehensive review of AWeber.
Pros and Cons of Aweber AWeber Rss Broadcasts Adding Item Image
- Active email automation
- Flexible email templates
- 24/7 customer support
- Comprehensive reporting system
- AMP to send emails
- The interface for users can be difficult to navigate
- A newsletter’s creation can result in mistakes after publication
- Some templates may look out of date
- It isn’t able to be integrated with Google Analytics
Aweber can be described as an email marketing solution for businesses and individuals. It lets users create newsletters and campaigns for any item or service built upon HTML templates. Being a platform, it makes use of automation to make a streamlined campaign. Once the email has been delivered to subscribers, you are able to view the information through their stats.
Templates for Responsive Emails
In comparison to its rivals, Aweber has over 700 HTML email templates that you can choose from. Although some templates are old but they can be modified to give a modern style. You can change the color and fonts, or even the style. If you’re able, you can code your own template which also works as well.
RSS for Email Templates
If you run a blog, you can transform the contents of your RSS feed into emails that you can send out. Aweber calls it the “Blog Broadcasts.” It can also be used with any other content that has an existing RSS feed. This gives instant notifications to subscribers via email instead of going to the website.
There’s a caveat, however. There aren’t all templates for email that work with an RSS feed.
So when you choose a template, be certain to select one that can also work with them. If it is not, the template will still be used without the templates.
Landing Page Builder
Landing Pages are among the latest features added in Aweber. They collect data and there are no distractions taking away from the registration form. All it does is allow subscribers to give their details.
The heading can be designed by you. You can choose the font, font, style, and color. Images can be utilized in this section to make the site appear professional to prospective subscribers.
But, this feature can’t be tested using automated A/B testing. If you’re also anticipating it to be integrated by Google Analytics, it is not yet possible. It’s something they’ll must work on as time passes. Bonus points for having on a landing page in an email-marketing platform at least.
AMP for Email
Aweber offers the benefit of utilizing new technology like AMP to send emails. AMP allows users to take things that were not previously done in traditional newsletters like making an appointment.
It also combines using dynamic content in an email. Consider live results from surveys and scores from sports games, weather updates, and more. Basically, the news goes to you. Sounds familiar?
Also known as Split Testing, Aweber optimizes the content of your newsletter to reach a particular segment of your subscribers. It determines which one performs best, and it can be utilized as the basis for future newsletters.
It’s possible to find information like CTA when you change an element or design. You can test this by trying out three emails as you mix and match. The majority of email marketing tools use three variants since it’s the standard for industry.
There’s no restriction regarding how tests will take place, which gives you the freedom to choose the most effective strategy. A large thumbs-up to Aweber!
Segmentation lets you send a personalized and personal email to your targeted audience. Aweber creates segments on any subject that is within your database. This includes emails opened, pages visited, link clicks, etc.
To divide the data, you need go to the “Manage Subscribers” section. Although Aweber won’t let you send emails to different segments simultaneously. One problem that can happen is when users choose the segments and then mix them.
The method they use at a minimum is to send emails to multiple lists. Lists can be excluded from mailings, but it is impossible to exclude segments of a list.
Reporting and Analytics
Aweber’s reporting feature is an excellent feature that deserves praise. It lets you monitor important statistics such as open rate, click-throughs, and bounces.
You can also look up useful information such as:
- Email list growth over time
- Methods for signing up
- Geographical information
- An individual’s history of activities
The data you collect will be useful for future campaigns. Depending on what they do, you can utilize Aweber for better outcomes.
You can automatize the email marketing process by designing the sales funnels of your choice. These are sent in response to the actions of the user: emails opened and clicks on links, website visits, purchases made, and so on. AWeber Rss Broadcasts Adding Item Image
If a subscriber clicks on an email link, Aweber will set tags for the subscriber. The tags will decide the emails that are sent to who and when they’re sent. This specific feature is known as “Aweber Campaigns.”
Making a Subscriber List
Aweber lets you create a list of up to 10 contacts with the form. While you can manually input the details, it’s also feasible to upload them. It speeds the process and you won’t feel the anxiety. They accept these file types when they import:
You have the option of using a pre-generated subject line , or making your own. Except when making one, you have to wait for verification from your Aweber team. It can take a day or two.
Customer Support and Knowledge Base
The customer service of Aweber is what sets it apart from the other. When you’re on the phone or live chat, or email, you can get their input. All subscription plans can use these services. Live chat and email are available 24/7, and phone support is available from 8am-8pm ET Monday to Friday. AWeber Rss Broadcasts Adding Item Image
If you’re new to the email marketing world, Aweber has a Knowledge Base. Videos, information and webinars can be found on this page. This ensures that the users know what they can incorporate into their campaigns.
Aweber Pricing Plans
Aweber offers two plans to choose from: Free and Pro. The distinction between this plan and existing email marketing services is the amount of customers you’ll cater to. Each plan comes with 24/7 customer support by chat, phone or email.
If you’re on the Free Plan, you get to use Aweber without cost. But, you’re limited up to 500 people on the list. The company’s watermark will appear each time you’ll mail an email. Features like A/B testing may not be available, however, you can begin your marketing efforts here.
To purchase Pro Plan subscribers Pro Plan, there’s a pricing structure for the number of subscribers. These are as follows:
- 0 – 500 contacts: $19.99/month
- 501 – 2,500 contacts: $29.99/month
- 2,501 Contacts – 5,000: $49.99/month
- 5,001 – 10,000 contacts: $69.99/month
- 10,001 Contacts – 25,000: $149.99/month
- More than 25,000 contacts: Contact Aweber for a price
In this plan, you get access to A/B testing as well as other essential features such as marketing automation. You can also see the data from your campaign in action and where they come from. One way or another these features can significantly help in your marketing plan.
In the simplest terms, Aweber is a solid platform for email marketing. It is particularly useful when you manage an online shop and have access to vital features.
The main selling points are its numerous templates, data segmentation, A/B testing, and reporting system. It is still possible to use on the free version even when you don’t have the budget to spend on. The greatest part is that service for customers is always available. If you don’t have a marketing background Their Knowledge Base can give you sufficient information to answer the basics.
When subscribed to a paid plan it’s priced reasonably. Not too much but you’ll benefit from the campaign you’ll develop.
Aweber is a great choice for email marketing platform for beginning marketing or businessperson alike.
Commonly Asked Questions (FAQs) AWeber Rss Broadcasts Adding Item Image
What exactly is Aweber?
An email-based marketing service is a must that is suitable for businesses and digital marketers. If you’re a novice or experienced it is possible to make your campaign more visible to any potential audience. The company was established in 1998 and has helped companies of all sizes.
Does Aweber be integrated with third-party applications?
Yes. Aweber is able to be integrated with different ECommerce websites like Shopify, CRM such as Salesforce, web builders like Wix and WordPress and many more. Some of them require the use of a specific widget or code to ensure seamless integration.
Does Aweber have support for customers?
They do. Customer service on Aweber is available during business hours via phone, chat or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials as well as live webinars. scheduled maintenance schedules for the platform. For new users it offers a toolkit that can be downloaded that includes strategies and documentation for running campaigns.
Can Aweber import contact lists?
Absolutely. Aweber supports XLS, XLSX, CSV, TSV, TXT file types for import. It is possible to create up to 10 contacts through an online form. If you can manually input the information manually.
Can you delete a list on Aweber?
Yes. You must deactivate the list by going to the “Manage Lists” section. When you click “Deactivate,” it will be removed from Aweber in 30 days. You are able to reactivate the list at any time.
How do campaigns function within Aweber?
Campaigns within Aweber can work in two ways: on subscribe or tag applied. On Subscribe, the campaign will begin when a subscriber signs up to the list. If it’s through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s information.
Do Landing Pages in Aweber integrated with Google Analytics?
There is none. Aweber just recently introduced Landing Pages on the platform. The company is planning to have this to Google Analytics in due time. They also plan to collaborate with Facebook Analytics as well.