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aweber-review

ECommerce and Email Marketing go hand-in-hand. If you own your own online shop, you have the ability to promote your store the way you want to.

On paper, it could appear simple, but it’s not. Customers interact with you by using social media, interact with them and blog posts, and so on. You also have the chance of making a sale following the advertisement. Another method of advertising is via email marketing.

These days, even the static newsletters aren’t enough to draw attention. If you have a strategy in mind, say hello to Aweber.

This review will talk about Aweber and how email marketing works, and what you can do.

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Before you go on, you may want to watch this video by Jaime Resendiz on YouTube that gives a quick review. After, you will want to read the rest of the article for a more comprehensive review.

Pros and Cons of Aweber AWeber Rss Youtube Feed For

Pros

  • Active email automation
  • Flexible email templates
  • 24/7 customer support
  • Comprehensive reporting system
  • Cloud-based
  • AMP to send emails

Cons

  • User-interface may be challenging to navigate
  • Creating a newsletter may form errors when published
  • Some templates may look outdated
  • It cannot be integrated with Google Analytics

Aweber Features

Aweber is an email marketing platform that is available to both businesses and individuals. It allows users to create newsletters and campaigns for any item or service that are based on HTML templates. Being a platform uses automation to make a streamlined campaign. After the email is sent to the subscribers, you can view the data through their statistics.

AWeber Rss Youtube Feed For

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Templates for Responsive Emails

Comparatively to other providers, Aweber has over 700 HTML email templates that you can choose from. While some designs are outdated however, they are customizable to create a fresh look. You can alter the colors, font, or style. When you can, coding your own template also works.

RSS for Email Templates

For those running a blog, you are able to convert the content of an RSS feed in newsletters via email. Aweber refers to it as “Blog Broadcasts.” This can also work on any type of content that has an existing RSS feed. This provides immediate updates to subscribers through email instead of going to the site.

There’s a catch, though. Some email template templates work with an RSS feed.

When you select a template, be certain to select one that can also work with them. If it is not, the template will be used without the templates.

Builder of the Landing Page

Landing Pages are among the latest features that were added to Aweber. They are designed to collect information, and do not have distracting elements hindering the sign-up form. It’s all it takes is to allow subscribers to fill in their information.

You can create the heading, font, style, and the color. Images can be utilized in this section to make the site look professional for potential subscribers.

However, this feature cannot be tested using automated A/B testing. If you’re hoping that it to work by Google Analytics, it is not currently possible. This is a feature that they will have to develop in the future. Also, points for incorporating the landing page of an email marketing platform at least.

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AMP for Email

Aweber has the advantage of using new technologies like AMP to send emails. AMP lets users make decisions that are not possible in conventional newsletters, such as making an appointment.

It also combines using dynamic content in emails themselves. Imagine live survey results as well as sports game scores as well as weather updates and more. Basically, the news goes to you. Sounds familiar?

A/B Testing

Also referred to as Split Testing, Aweber optimizes newsletters to a specific audience on your list. It checks which part is most effective, and will be utilized as the basis for any future emails.

There is a possibility of locating details such as CTA in the event that you change an element in the layout. It is possible to test this by experimenting with three different emails while mixing and match. Most email marketing tools follow 3 variants as it’s the standard for industry.

There is no limit regarding how tests will go, giving freedom on the most effective strategy. A large thumbs-up to Aweber!

Data Segmentation

Segmentation enables you to send a personal and customized email to your targeted audience. Aweber creates segments for any topic in your database. This can include emails opened or viewed, pages visited, link clicks, etc.

To divide the data, you have go to your “Manage Subscribers” section. However, Aweber cannot allow sending emails to different segments at the same time. One problem that can happen is when users select the segments and then mix them.

The method they use at least is sending emails to various lists. Lists can be excluded from mailings, but you can’t exclude specific segments.

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Reporting and Analytics

Aweber’s reporting system is a feature worthy of praise. It provides vital information such as open rate and bounces. Click-throughs are also tracked.

There’s even the option to see useful information, such as:

  • Email list growth over time
  • Sign-up methods
  • Geographical information
  • The history of an individual’s activities

The data you collect will be useful in future campaigns. Depending on what they do, you can use Aweber for more effective outcomes.

Marketing Automation

You can automate the email marketing process by creating your own sales flowcharts. They are sent based on user actions: email opens or clicks on links, site visits, purchase made, etc. AWeber Rss Youtube Feed For

When a subscriber clicks an email link, Aweber will set an email address for the subscriber. The tags can determine the emails that are sent to who and when they’re delivered. This specific feature is known as the “Aweber Campaigns.”

The process of creating a Subscriber List

Aweber allows you to create a list of up to 10 contacts with the form. While you can manually input the information, it’s feasible to upload them instead. This speeds up the process , so you don’t have to tension. It will accept these types of files for import:

  • XLS
  • XLSX
  • CSV
  • TVS
  • TXT

You have the option of choosing a pre-generated subject line , or making your own. In the event of creating one, you must wait for verification from the Aweber team. It can take a full day or two.

Customer Support & Knowledge Base

Aweber’s customer support is what sets it apart from the other. Whether you’re on the phone or live chat or by email, you’ll receive their advice. Every subscription plan can benefit from them. Chat and emails support is accessible 24/7. Phone support is available between 8am and 8pm ET Monday to Friday. AWeber Rss Youtube Feed For

If you’re new to the entire marketing via email, Aweber has a Knowledge Base. Tutorials, videos as well as webinars are available here. This ensures that the users know what they can incorporate into their marketing campaigns.

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Aweber Pricing Plans

Aweber has two plans to choose between: Pro and Free. The difference here compared to the existing email marketing options is the number of subscribers that you can cater to. All plans offer 24/7 customer service via phone, chat, or email.

Free Plan

With the Free Plan, you get to use Aweber without cost. However, you’re restricted up to 500 people on the list. The company’s logo will be present every time you send an email. Features like A/B testing won’t be usable, but you can begin your marketing efforts here.

Pro Plan

In those who subscribe to the Pro Plan, there’s a pricing structure based on the number of subscribers. These are as follows:

  • Contacts between 0 and 500: $19.99/month
  • Contacts ranging from 501 to 2,500: $29.99/month
  • 2,501 – 5,000 contacts: $49.99/month
  • Contacts between 5,001 and 10,000: $69.99/month
  • 10,001 – 25,000 contacts: $149.99/month
  • More than 25000 contacts Contact Aweber for a quote

In this plan, you will have access to A/B testing and other essential features such as marketing automation. You will also be able to see the data of your own campaign as it is being implemented and also where they come from. In one way or another the additional features will greatly aid your marketing plan.

Conclusion

In the simplest terms, Aweber is a solid platform for marketing via email. This is most helpful when you manage an online shop and have access to vital features.

The major selling points are the numerous templates, data segmentation, A/B testing, and reporting system. It can still work well on the free version even in the absence of funds to purchase. The best part is that the customer support is available 24/7. For those who have no experience in marketing Their Knowledge Base can give you enough information to cover the basics.

When subscribed to a paid subscription It’s affordable too. It’s not too expensive but you’ll get the best out of the campaign you make.

Aweber can be the go-to email marketing for any beginning marketer or businessperson.

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Most Frequently asked questions (FAQs) AWeber Rss Youtube Feed For

What is Aweber?

An email-based marketing service is a must that is suitable for businesses and digital marketers. Whether you are a beginner or experienced it is possible to help your campaign be more visible to any potential audience. The company was founded in 1998, and it helped companies regardless of size.

Can Aweber be integrated with third-party applications?

Yes. Aweber is able to be integrated with various ECommerce sites like Shopify, CRM such as Salesforce and web builders such as Wix and WordPress and many more. Certain of them may require an additional widget or coding to ensure seamless integration.

Does Aweber provide customer support?

They can. The customer service of Aweber is available during working hours via chat, phone, or email. Aweber also provides the company’s own Knowledge Base where you can get information, videos tutorials, live webinars, and scheduled maintenance times of the platform. For new users you can download a toolkit containing strategies and documents in running campaigns.

Can Aweber import contact lists?

Absolutely. Aweber will accept XLS, XLSX, CSV, TSV, TXT file types for import. You can create up to 10 contacts with an online form. If you can, you could also input the data manually.

Can you delete a list on Aweber?

Yes. You can remove the list using the “Manage Lists” section. When the list is deactivated, click “Deactivate,” it will be removed from Aweber in 30 days. You can reactivate the list at any time.

How do campaigns function within Aweber?

Campaigns in Aweber can be executed by a combination of subscribe or tag that is applied. If you subscribe, your campaign begins when someone signs up to the list. If through Tag Applied, the campaign will start when the system uses an application tag on the subscriber’s details.

Do Landing Pages in Aweber integrated with Google Analytics?

It’s not true. Aweber just recently introduced Landing Pages on the platform. The company is planning to add this feature to Google Analytics in due time. They also plan to work together with Facebook Analytics as well.

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